Here’s What to Expect

Our 100%-online structured curriculum includes on-demand video lessons, live screen share webinars with the top authors and speakers in internet marketing, and Q&A forums where you can interact directly with Faculty and other students. Online quizzes ensure you’re on track and “getting it”

Time Commitment

Most students follow the structured modules and spend an average of 2-5 hours per week on the material over the course of the 10-week training. This time allotment includes a combination of on-demand video training modules, webinar workshops, self-paced assignments, online quizzes, and a review of any material not comprehended the first time through.

Live Webinar Workshops

Login to faculty-led webinar workshops to supplement the material you’re learning in the training modules. Each faculty member runs a workshop each month, so you have plenty of material to choose from.

24×7 Faculty Q&A

Need help understanding some of the material? Post a question in the “Ask the Expert” forums and receive a reply directly from your faculty.

Self-Paced Assignments

Each module includes a sample exercise to give you an opportunity to take what you’ve learned and put it into practice.

Module Quizzes

Stay on track with what you’re learning with topic-specific quizzes. Get a good sense of what you know and what you need to review, complete with guidance back into the material to find your answers.

Cross Discipline Training

As part of your enrollment in the Elite Training  program, you’ll have  access to our extensive video library. Watch additional training videos to supplement your training in one discipline.

Downloadable, printable Certification

Our printable certificates prove that you have completed the course and passed the final exam. Hang it on the wall, add it to your resume, or give a copy to your employer to prove you are continuing your education and improving your skills.

Continuing Education

Extend your access and learning with additional semesters in another discipline…or select a yearly plan and receive access to all our Practitioner credentials at once!

In Summary:

This 100% online self-paced plan lets you set your own schedule as you follow a structured curriculum that includes video lessons, exercises, and progress quizzes.

• You set the pace. Most students credential in a discipline in six to twelve weeks.
• Any-time faculty Q&A in the forums.
• Cross-train with access to training materials in all six major industry disciplines.
• Live weekly cross-discipline training webinars.
• No travel required. Learn from your desktop anytime.
• Pay less than the cost of a University course or industry conference.

Web Analytics: What You’ll Learn

While Internet marketing has many facets, all of them intersect at one discipline — Web Analytics. Whether you study SEO, Social Media, or Paid Search, success in any of those fields hinges on a keen understanding of your web metrics.

In the world of Internet marketing, there’s a lot of data that comes at you from multiple channels, and it’s not always easy to know how to make sense of it all. But have no fear, it is not a lost cause.

Let our Google’s Avinash Kaushik simplify the complex world of Web Analytics. Gain an in-depth understanding of KPIs, Segmentation, Conversion Behavior, Reports, Experimentation, and a lot more as he brings clarity to the complex world of Web Analytics.

• Learn why segmenting is an excellent strategy for gaining insights into your visitors
• Discover different tools that will help you understand visitor behavior on your website.
• Look at your search data much more effectively by isolating emerging trends in your data

INTRODUCTION TO WEB ANALYTICS

In this comprehensive overview of the foundations of Web Analytics and data collection, Avinash outlines the opportunities and benefits of collecting and understanding web analytics data. From the basic fundamentals all the way to complex data collection, you’ll get a strong foundation from which to build.

You Will Learn:

• What metrics are worthy of being a key performance indicator.
• Why aggregate data has no insights and how segmentation overcomes this problem.
• Why your reports should contain different information depending on your audience.
• The number of survey responses you need for a statistically significant result.
• How multi-channel analytics allows for the efficient allocation of the marketing budget.

KEY PERFORMANCE INDICATORS (KPIs)

In this video series Avinash explains the four attributes of a great KPI, and gives six examples of common KPIs, explaining what makes them great metrics. Additional focus is on selecting the most appropriate KPIs for your business and how to present them to your team as actionable directives.

You Will Learn:

• How to identify great KPIs that are uncomplex, timely, relevant, and useful.
• The difference between macro and micro conversions.
• How to present KPIs to drive action.
• How segmentation can make your KPIs more useful.
• How to set up the ideal dashboard.

How to limit the presentation of your data to create greater insights.

SEGMENTATION: INTRO AND ADVANCED SEGMENTATION TECHNIQUES

In this in-depth analysis of Web Analytics segmentation, Avinash shares his tips for easily segmenting your data and why it’s an excellent strategy for gaining insights into your visitors. Partnered with well-thought-out KPIs and your data analysis feeds, understanding how to segment your visitors will transform your web strategies and translate to increased conversions.

You Will Study:

• Why segmentation is so important.
• How to segment by new vs. returning users and how this allows you to customize user experiences.
• How to segment based on search traffic.
• How to segment by referring sites and how this allows you to optimize your acquisitions.
• How to build micro segments.

ACTIONABLE WEB ANALYTICS REPORTING

Avinash shares his absolute favorite web analytics reports, each one guaranteed to give you actionable insights. They’ll help you look at your Search data much more effectively, identify all your “home pages”, understand “conversion behavior”, revisit the linking strategy for your core pages and help you isolate emerging trends in your data.

You Will Learn:

• To match your keywords to the right search engine for the right purpose.
• Why your home page is less important today than it was in the past.
• How to segment by days- and visits-to-purchase to understand customer purchase behavior.
• How the “time to page” report can make you revisit your linking strategy.
• How the “What’s Changed Report” is such a powerful tool for taking action.
• How you can use Greasemonkey to add a “What’s Changed Report” to Google Analytics.

GENERATING VALUABLE DATA FROM INTERNAL SEARCH ANALYTICS

In this module, Avinash explains the intricacies of everything from visitor orbit to micro conversions, measurement models to blind data analysis. You’ll have a detailed understanding of some very effective data analysis techniques and strategies. Learn to read your internal data and set context around trends that are driving usage of search on your website. Start understanding why it’s critical to access and analyze this all-important data from your website and incorporate it into your Web Analytics process. Learn four different types of analysis that you should be doing with your internal search data, including “What are people searching for?” and “How good is my search results quality?”

You Will Learn:

• Why internal site search is important.
• The two things that are critical to getting benefits from your internal site search data.
• How you can get your hands on internal site search data.
• What internal site search metrics you should focus on.
• How to segment your internal search data.

QUALITATIVE RESEARCH

Learn why surveys are a key component of your web analytics strategy and how you can gain tremendous insight into your website visitors by asking three simple questions. Avinash explains the types of surveys you should be running on your website, the strengths and weaknesses of each type, and how to invite users to fill out a survey without sending them running for the back button.

You Will Learn:

• Why surveys are a key component of your web analytics strategy.
• Why web analytics is good at the “what?” and bad at the “why?”
• Which survey invitation methods are most effective.
• Three simple questions to ask your visitors.
• Three golden nuggets of information you are looking for from surveys.

EXPERIMENTATION & TESTING: WHY YOU CAN’T SURVIVE WITHOUT IT

Testing. Testing. Testing. If you’re not testing, you’re doing yourself and your website a disservice. There’s no better way to learn exactly what your customers like — and what they don’t. And since you’re already using your data to define KPIs and segments, setting up testing is a no-brainer that will make your campaigns and your site the best that they can be.

In this section you’ll learn how to unlock the power of testing. You don’t have to guess what makes a great site experience; you can “ask” the people who are on your website!

You Will Learn:

• Why you are at a strategic disadvantage if you are not testing.
• The three questions you should be asking your visitors.
• The greatest challenge for any marketer.
• Why relevancy is most important to improving conversion rates.
• The enormous benefits of experimentation and testing.

COMPETITIVE INTELLIGENCE

What’s at least as important as analyzing the data on your own website? Analyzing your competitors’ websites. You’ll branch out to an equally important strategy: understanding how to collect and analyze competitive data. Armed with this information, you can take your strategic decisions out of the vacuum and analyze exactly what keywords you can compete for, further driving the arrows on your dashboards up and to the right.

MULTI-CHANNEL ANALYTICS: GOING BEYOND THE WEBSITE

Not all campaigns originate and finish online. As a result, it’s important to understand how to test, measure, and join your offline activity with your online data. Learn four ways to measure the effects your offline marketing has on your online goals to finally overcome that nagging fear that you’re bleeding data.

You Will Learn:

• Why multi-channel analytics is so important to your business.
• The challenges that you face in measuring multi-channel activity.
• Four ways to measure how your online channel is benefiting from offline activity.
• How to use unique coupons and offers in offline campaigns.
• How to correlate traffic patterns with offline campaigns.

GOOGLE SPECIFIC TECHNIQUES AND REPORTS

There’s no denying the power and value of Google’s Analytics tools. So it’s worth spending a little time learning some best practices. And even if you’re using another tool, the strategies and tactics found in this module will likely apply.

Avinash walks you through the more advanced capabilities built into Google Analytics and explains why they take analytics data to a whole new dimension. From Advanced Table Filtering to Custom Data Alerts, Intelligence to Mobile App Tracking, to getting a handle on your Goals and Goal Types, you’ll be more efficiently filtering data to finding new ways to improve your site and conversions.

You Will Learn:

• How to use motion charts in Google Analytics to analyze multi-dimensional data.
• How to see how your data changes over time.
• How to use the custom reporting feature in Google Analytics.
• How to use the segmentation capabilities in Google Analytics.
• How to use the ecommerce reporting in Google Analytics to track affiliate data.

SOCIAL MEDIA ANALYTICS

Social Media Marketing is business critical for nearly everyone. But is it measurable? The short answer is yes, but it requires a unique set of tools and techniques. Learn what data to measure, how to measure success, how to include economic impact and more in this series.

Marketing Training Courses

The AMP University Internet Marketing Training is the the industry’s leading marketing program providing business owners and marketing professionals with unparallelled marketing training courses and credentials. Our flexible online training programs cover everything from Marketing Basics to all areas of digital marketing, including Search Engine Optimization, Web Analytics, Sales Conversion, Social Media Marketing, or Pay Per Click Advertising  and more.

Marketing Basics

Establish a great foundation for Internet marketing with our high level, cross-discipline approach to learning the basics. With comprehensive overview sections in SEO, Social Media, Online PR, Web Analytics, and Paid Search, you’ll have confidence when talking with contractors, vendors, or your own internal marketing group as you make intelligent and well-informed decisions about your Internet marketing strategies. Additionally, if you decide to move on to more in-depth studies, you’ll do so with the confidence of having a solid foundation in the fundamentals.

Click here for more information about AMP University’s Marketing Basics

Search Engine Optimization

Take your SEO training to the next level with AMP University’s comprehensive SEO Training. Join Todd Malicoat, Matt Bailey, and Jennifer Cario as they take you through everything from on-page fundamentals to keyword research, SEO copywriting, site architecture, link building, and local search optimization strategies. You’ll learn all you need to know to take on small, medium, or large SEO projects and work them from start to finish.

Click here for more information about AMP University’s Search Engine Optimization

Web Analytics

While Internet marketing has many facets, all of them intersect at one discipline — Web Analytics. Whether you study SEO, Social Media, or Paid Search, success in any of those fields hinges on a keen understanding of your web metrics.

Let our faculty simplify the complex world of Web Analytics. Learn why segmenting is an excellent strategy for gaining insights into your visitors, and discover different tools that will help you understand visitor behavior on your website. You’ll look at your search data much more effectively, identify all your “home pages”, understand “conversion behavior”, revisit the linking strategy for your core pages, and isolate emerging trends in your data.

Click here for more information about AMP University’s Web Analytics

Sales Conversion

Many people still don’t realize that getting users to click to your site is only half the battle. Getting them to purchase, to register, to fill out your form… these are the true goals, and are often overlooked.

Bryan Eisenberg and Avinash Kaushik provide a comprehensive overview of landing page optimization, and take you through some real-world examples of what works, what doesn’t, and what steps you can take to, as he says, “always be testing.” In these marketing training courses, we’ll be using both video training modules as well as Bryan Eisenberg’s book “Always Be Testing” to create a multi-pronged approach to the material.

Click here for more information about AMP University’s Sales Conversion

Social Media Marketing

Social media marketing is not just about knowing how to use the tools, but also knowing exactly which tools to use in a given situation… and how to create an effective integrated marketing approach.

From social news to social networks to embedded video to blogging, social media authorities Jennifer Evans Cario, Greg Jarboe and Matt Bailey define some distinct markets and offers suggestions for how you can use social media in your marketing strategy.

Click here for more information about AMP University’s Social Media Marketing

Pay Per Click Advertising

From keyword research to ad copy to formula-based bidding strategies, PPC remains one of the more complex disciplines in Internet marketing. With your competition getting smarter every day, it’s critical to have not only a strong foundation in PPC principles, but advanced understanding in PPC economics and customer psychology.

Click here for more information about AMP University’s Pay Per Click Advertising

Get Started Today With AMP University’s Internet Marketing Training Courses!

Your faculty includes bestselling authors, speakers and consultants in each internet marketing discipline.

Avinash Kaushik 
Avinash Kaushik is the author of “Web Analytics 2.0” (Sybex 2009) and “Web Analytics: An Hour A Day” (Wiley 2007), author of the highly rated blog on Web Analytics called Occam’s Razor, Analytics Evangelist at Google.

Jeff Hansen
Named one of the top Chief Marketing Officers on Twitter (@jeffhasen), Jeff is the author of “Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices”. Jeff co-created the certification program for the Mobile Marketing Association. He is one of only two individuals certified by the MMA to train professionals and students on mobile marketing definitions, techniques and benefits. He recently was the sole mobile marketing certification trainer at the Direct Marketing Association’s national conference.

Greg Jarboe
Regarded as a pioneer and leading authority on online publicity and content marketing, Greg Jarboe of SEO-PR continues to blaze new trails in Internet marketing.Greg is the acclaimed author of “YouTube and Video Marketing: An Hour a Day” (Wiley, 2009).

Bryan Eisenberg
Bryan is a sought-after speaker, consultant, and coach who is recognized worldwide as a leading expert on online marketing, conversion and marketing analytics. He has co-authored multiple best-selling books on persuasion techniques and customer behavior, including Call To Action, Always Be Testing, and Waiting For Your Cat To Bark.

Brad Geddes
Brad is the author of the well-respected book “Advanced Google Adwords”, and founder of CertifiedKnowledge.org, an online source where the Paid Search community comes together for training, tools, and advice. Brad frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, and has spoken at more than 35 conferences.

Jennifer Evans Cario
As a social media strategist and President of SugarSpun Marketing, Jennifer Evans Cario (formerly Laycock) has made a career out of finding unique and creative ways to connect with consumers. She has served as Editor in Chief of Search Engine Guide, and is the author of “The Small Business Guide to Search Engine Marketing” and the “Zero Dollars, a Little Bit of Talent and 30 Days” series.

Matt Bailey 
Matt Bailey of SiteLogic knows the ins and outs of the the most important internet marketing fundamentals. Truly a Renaissance man, Matt is an internationally recognized authority on search engine marketing, website analytics, usability, and accessibility and matching a social media strategy to your larger business and marketing goals.

For full bios, click here