Improving Your Web Site Traffic
First of all, before you start looking for ways to actually go out and find traffic, make sure that your web site is set up so that traffic can find you. In order to do this, you must have a properly SEOed site. SEO or search engine optimization is a way to get the search engines to like you. And if the search engines like you, they will reward you by moving you up in search rankings. Higher search rankings equals more traffic to your site. On the contrary, if the search engines don’t like you, they will neglect you altogether or even penalize you and move you down in the rankings (especially if your tactics are of the unethical variety). So how do you improve your web site traffic with SEO? Here are a few tips.
Using SEO to Improve Your Web Site Traffic
Even if you are using other non-SEO methods to drive traffic to your site, these tips will help you improve your web site traffic and achieve the business results you desire. The SEO concepts that follow are simple, but the practice of it all is bit more complicated. So let’s break this down to its essence. SEO is basically comprised of two elements: keyword optimization and backlinks (or incoming links). If you do not have either of these two elements there is no way that you are going to get traffic let alone improve your web site traffic.
Improving Your Web site Traffic is as Easy as Keyword Optimization
The search engines determine how relevant your site is to a search based on the keywords that you use in your content. So, if you place the keywords that you anticipate your clients and customers are using to search for you in the right places on your site (Title, H1, H2, H3, Description, Keyword Meta Field), and with the appropriate frequency (not too much and not to little), then you are off to a good start to improve your web site traffic. In reality, you will need to understand the power of keywords for whatever type of website traffic method you use. It’s paramount that you understand what the best keywords are for your website, as well as how to use them in the various strategies discussed here. Finding keywords is very easy. You can do it for free with the Google Adwords Keyword Tool, or any of the other free sites.
Backlink Your Web site to Improve Traffic
Backlinks are extremely important when it comes to SEO. Very simply, search engines use backlinks to determine how popular you are amongst all the other websites out there. A backlink simply means a link from another site (ideally a highly-ranked site) to your site. When search engines realize that other quality sites are linking to yours, they will reward you by raising you in the search ranking.s This is because they assume that your site must be worthy if others are linking to you. This is purely a popularity contest. The search engines use the concept of “social proof” to assess the relevance and value of your site against the search term that was entered. If it looks like other sites know, like, and trust you, then so wiil the search engines.
There are many ways to get backlinks to your site: social bookmarking, article submission, website directory submission, manually requesting the links from webmasters, and, of course, the most natural and essential way, of just providing unique and valuable content on your website. This last method will ensure that others link to you because they genuinely find your site appealing and recommend it to their visitors as well. You can go through the SEO process yourself or you can hire an skillful SEO professional to make sure that this important aspect of your site and business is taken care of.
Improving Your Web Site Traffic using Web 2.0
In addition to SEO, there are many other ways to improve your web site’s traffic, such as using social networks and Web 2.0 strategies that take advantage of Internet’s tremendous power to connect people. These methods involve promoting your website via links on social sites like Twitter, Facebook, LinkedIn, Google +, YouTube, and other Web 2.0 properties that allow for blogging such as Tumblr, Posterous, WordPress.com, Blogger, Plurk, Multiply, FriendFeed, and Xanga.
Social site and Web 2.0 networks are becoming some of the most visited sites on the internet with millions of people connecting with each other, sharing interests, and making recommendations for products and services that they know, like and trust. The sheer power of influence of these sites cannot be ignored. And if you are in business, it is essentially that you not rule these sites out as a passing fad or purely for certain younger age demographics. The reality is that these sites enable businesses to tap directly into their target market, (albeit some better than others). Your market is out there, and if it isn’t out there yet, it will be. One thing you can be certain of is that the Internet will be around in the future and it will dominate as the medium of choice for social networking, sharing, and recommendations. Make sure your business, products, and services are part of this future.
When it comes to how to improve your web site traffic, you need to optimize your keywords on your site, make sure you are getting high-quality backlinks and participate in a good amount of Web 2.0 socializing to make it all work. You can learn how to improve your web site traffic for yourself in a variety of ways, employ someone to do it for you, or invest in some software systems that can help you with this important aspect.