Currently viewing the tag: "content marketing strategy"

If you want to drive more targeted and quality traffic to your website, get more customers, and more sales, you can do this simply by implementing an effective content marketing strategy.

If you are on a tight budget, you definitely don’t want to be running expensive commercial advertising campaigns and putting costly advertisements in front of folks that do not have a clue who you are.  So the alternative is to provide your visitors with a continued supply of valuable information; which will offer answers to their issues and answers to their questions.

What’s Content Marketing Precisely?

Content marketing is just the method of creating and publishing nicely-crafted and useful info which can take numerous forms, for example content for your blogs or website, explanatory videos, and other helpful content that individuals that are hunting for your product can easily find via your website.

The key to managing a successful content marketing strategy is usually to first work out what somebody would be hunting for, making appropriate content that addresses those wishes and questions and promoting it, using search optimization systems so that the searcher can find your content.

Once your visitor has found your content and appreciates how handy it is then the very next step is to offer a subscription to your list whereby they can continue receiving other pertinent and relevant content to meet their needs. In this way you can form a relationship with each of your subscribers with each piece of content you publish thereby increasing trust, familiarity, and likability; all of which are a prerequisite to a sale.

The Basis of a Good Content Marketing Strategy

A good and well-planned content marketing strategy is one of the most effective paths to attract large amounts of visitors from which you can offer your products and services and thereby profit. Having your own blog that provides informative content and contains videos alongside a sequence of emails and perhaps a once a month newsletter is the best way to do it. If you haven’t a clue what to scribble about and you spend your time writing irrelevant content, then you’re not going to get the success you desire.

Imagine you’re someone on the internet searching for your product or service, which words would you put into a browser to get that information? When you understand that process, then you can provide important content from which your prospects can benefit. This entire process involves offering content which should be understood as being valuable by your visitor.  Provide the content first and the sale will come later.  Its just like the old adage, “you have to give before you can get”…. well you have to provide some value before someone is going to be willing to give you money in exchange for your products and services.  And the more value you provide in general, the more money people are going to be willing to give you in exchange.

On the internet you ought to use the same phrases and words ( keywords ) that a searcher would use to find your services and products in your content. By enhancing and effectively promoting your content your blog or web site can be easier found in organic search results.

Content Marketing… a Sum up

Content is the power behind the internet, all your potential customers are looking for information, resources, tools and help for the issues, challenges and problems they face, so by supplying them with optimized content you increase your opportunity for being found by the search websites and those prospects. What people don’t like is “in-your-face selling spiels”. By employing a useful content marketing strategy, it gives you credibility and authority and makes people far more interested in your products and services. You become the expert and the go-to person instead of being seen as just another person pushing a product.  Aim to be familiar, likeable, trustable and respectable.  People buy from those they know, like and trust.

It may appear counter-intuitive to not push your product.  However, it works. The most successful web and social marketers use this approach for lead generation and content marketing. It is all about helping folks rather than blatant selling.  It costs very little to run a successful content marketing campaign and if you’re not doing it, then you are missing thousands of potential customers and sales.

Discover a system that will teach you the most effective way of implementing your content marketing strategy. Take advantage of a system designed not only for content marketing strategy but attraction marketing as well.

Writing articles is a great way to establish yourself as an expert in your field, generate quality leads and enhance your search engine rankings. If you’re involved in writing articles on a regular basis as a small or independent business owner, then chances are you’ll want to produce as many articles as you can in the shortest possible time. Writing articles quickly takes skill and practice, but the good news is that if you apply some of the tips I offer below, then it’s not that difficult.  In the end you’ll be able to not only write your articles more quickly, but write more articles with higher quality.

Here are some top tips based on my experiences:

 Article Marketing Tip 1` – Organize Your Thoughts Before You Start Writing

That’s why its incredibly important to identify your article topic before you start writing.  One way to do this is to mindmap as many different topics as possible.  Start with a blank piece of paper, write one though in the middle of the paper and begin jotting down as many related topics as you can to that original topic, or any ideas that come from the original topic.  Don’t stop until you have run out of ideas. You will want to at least generate 10 ideas and ideally 25.

Article Marketing Tip 2 – Start by Asking a Question

A common mistake is to start writing an article and then after a couple of paragraphs start thinking “so what do I write now!” One of the best ways to start your article is with a question and then continuing that logic and answering that question in the body of your article.  The best part about starting your article with a question is that you are able to connect with your reader by beginning a conversation  at their current mental state.  In addition, a question posted in a headline is very  intriguing and has a way of increasing the curiosity of a potential reader to read further.   So, once you have a question to guide you on the topic of your article, then you will want to make the rest of the article an answer to that one question.  The key is focus on one question at a time.

So if you are writing an article for the keyword “build a blog” your question might be “How do I build a blog?”  By, doing this, you will ultimately be able to better focus the content of your article via the answer you respond with in the body of the article.

Article Marketing Tip 3 – List Bullet Points

Once you’ve asked a question, list your answers to the question as bullet points. This is a great tip for writing articles quickly. Go through each bullet point and then add more information to it. If you can, throw in an example for each point. It’s much easier to write that way. That’s why it’s a good idea to bullet point the topics to cover and then expand on each one.

Article Marketing Tip 4 – Just Write Until its Done

One you have determined your topic, posed the right question and put your bullet list of answers together, then just write.  Write and don’t stop writing until you are done.  Don’t worry about grammar, tone, sentence structure, spelling or any other nonsense.  Just write until you have written everything you need to in order to answer the question.  When you are finished, then go back and edit your writing.  You don’t have to make it perfect, just readable.

Article Marketing Tip 5 – Practice

The key to writing articles quickly is to just get it done. Write, write, and keep writing. It sounds obvious I know, but it’s amazing what the practice of writing can do for you in terms of increasing your efficiency.  By increasing your proficiency and ability to write, you will naturally improve your efficiency.

Article Marketing Tip 6 – Time Yourself

One simple, but overlooked tip is to time yourself while writing articles.  It may not seem pleasant, but what you don’t measure you can’t manage.  By timing yourself, not only will you create a baseline measure for your future performance, but you will give yourself the time pressure to really focus your mind mind! Start by giving yourself 15 minutes to write an article, and then gradually decrease it over time. Once you’ve got some experience it’s possible to write as many as 8 or 10 articles in an hour.  I know that sounds like a lot, but it is doable.  The key is to measure your results and to practice until you are writing your articles  in as qucily as you need to be writing them to be efficient.

Article Marketing Tip 7 – Write as You Speak

One of the most overlooked tips for writing articles is to writing as you speak.  Too many small or independent business owners make the mistake of writing for the wrong audience. you want to keep your writing clean and simple.  Did you know that USA Today is written at the fourth grade level?  Why do you suppose that is?  Imagine you are speaking out loud to a friend. Write down what you would say to explain the topic. Keep your language as simple as you can – it will be both easier and quicker to write whilst being easier to read and more enjoyable for your target audience.

Now that you have a plan of action for writing articles, get out there and start writing an article. Once you have the experience of writing one or two articles down, you will have a much better sense about how best to organize your thoughts and get your article writing process moving quickly.

"How Small Businesses Dominate Their Market with 4 Proven Marketing Systems"

Inside You'll Discover... Proven Marketing Systems that Will Ensure 25% Growth or More for Your Business in the Next 12 Months, including:

  • How to monetize your most valuable asset, so you dominate your competition and attract more customers
  • How to ensure more people know about you today than yesterday, so you build a constant pipeline of customers eager to buy from you
  • How to maximize the lifetime value of your customer base, so you increase profits by reselling customers over and over again
  • How to generate effortless ongoing new business, so you leverage your best customers to act as a low-cost salesforce to create new leads and sales

Sign Up For Instant Access & Receive Your FREE Report Right Now

You'll be able to immediately start applying these proven strategies to your business. You'll also be automatically subscribed to our Get AMPed! newsletter where you will continue to receive other great strategies, tactics and advice to take your business to the next level.

We respect your privacy. Your info is 100% secure We will never share your information with any third parties.

"How Small Businesses Dominate Their Market with 4 Proven Marketing Systems"

Inside You'll Discover... Proven Marketing Systems that Will Ensure 25% Growth or More for Your Business in the Next 12 Months, including:

  • How to monetize your most valuable asset, so you dominate your competition and attract more customers
  • How to ensure more people know about you today than yesterday, so you build a constant pipeline of customers eager to buy from you
  • How to maximize the lifetime value of your customer base, so you increase profits by reselling customers over and over again
  • How to generate effortless ongoing new business, so you leverage your best customers to act as a low-cost salesforce to create new leads and sales

Sign Up For Instant Access & Receive Your FREE Report Right Now

You'll be able to immediately start applying these proven strategies to your business. You'll also be automatically subscribed to our Get AMPed! newsletter where you will continue to receive other great strategies, tactics and advice to take your business to the next level.

We respect your privacy. Your info is 100% secure We will never share your information with any third parties.