Social Media Marketing: Training and Certification
Training on Social Media Marketing that Gets Results
Protect your online reputation and build real customer relationships with techniques and strategies by Absolute Marketing Profit’s social media marketing training. You’ll get the industry’s leading training on social media from expert practitioners like Jennifer Evans Cario.
- 100% web-based via our social media training – online, any time
- Hear why Jenn says blogging may be business critical
- Master next-generation YouTube marketing
- Use micro-blogs like Twitter for increased reach
- Capture targeted leads through Facebook and LinkedIn
- Build viral campaigns with Jenn’s six-part series
- Get influential thought leaders to share your message
- Manage and protect your online reputation
Here’s What to Expect
Our 100%-online structured curriculum includes on-demand video lessons, live screen share webinars with the top authors and speakers in internet marketing, and Q&A forums where you can interact directly with Faculty and other students. Online quizzes ensure you’re on track and “getting it”
Most students follow the structured modules and spend an average of 2-5 hours per week on the material over the course of the 10-week training. This time allotment includes a combination of on-demand video training modules, webinar workshops, self-paced assignments, online quizzes, and a review of any material not comprehended the first time through.
Live Webinar Workshops
Login to faculty-led webinar workshops to supplement the material you’re learning in the training modules. Each faculty member runs a workshop each month, so you have plenty of material to choose from.
24×7 Faculty Q&A
Need help understanding some of the material? Post a question in the “Ask the Expert” forums and receive a reply directly from your faculty.
Each module includes a sample exercise to give you an opportunity to take what you’ve learned and put it into practice.
Stay on track with what you’re learning with topic-specific quizzes. Get a good sense of what you know and what you need to review, complete with guidance back into the material to find your answers.
Cross Discipline Training
As part of your enrollment in the Elite Training program, you’ll have access to our extensive video library. Watch additional training videos to supplement your training in one discipline.
Downloadable, printable Certification
Our printable certificates prove that you have completed the course and passed the final exam. Hang it on the wall, add it to your resume, or give a copy to your employer to prove you are continuing your education and improving your skills.
Extend your access and learning with additional semesters in another discipline…or select a yearly plan and receive access to all our Practitioner credentials at once!
This 100% online self-paced plan lets you set your own schedule as you follow a structured curriculum that includes video lessons, exercises, and progress quizzes.
- You set the pace. Most students credential in a discipline in six to twelve weeks.
- Any-time faculty Q&A in the forums.
- Cross-train with access to training materials in all six major industry disciplines.
- Live weekly cross-discipline training webinars.
- No travel required. Learn from your desktop anytime.
- Pay less than the cost of a University course or industry conference.
Social Media Marketing Training: What You’ll Learn
Social Media is evolving fast. How can you keep up with all the options, platforms, and trends, much less know which ones are worth pursuing? Take your training to the next level with comprehensive Social Media Training and learn not only how to use each tool but how to decide which strategy is better for which type of campaign and what kind of business. From social news to social networks to embedded video to blogging, social media authorities Jennifer Evans Cario, Greg Jarboe define will give you everything you need to run your own highly successful social media campaign.
INTRODUCTION TO SOCIAL MEDIA
As with every marketing effort, Social Media Marketing requires planning to make best use of your time and resources. It’s an opportunity to take your marketing to your audience where they live, in a format that invites not only their attention, but their participation. This primer will sort out all the questions and introduce you to a number of social media options.
You will learn:
- Understanding social media.
- Why social media is important for your business.
- How to use social media to build your brand.
- Understanding your social media options.
BLOGGING FOR BUSINESS
In this multi-part series, Jennifer Cario covers every aspect of blogging you’ll need. From personal blogs to small business blogs to corporate blogs, you’ll know what to do, how to do it, and why it’s worth doing. The series also includes tips on engaging the blogging community to get other bloggers talking to their audiences about your products and services.
You will learn:
- How to meet the challenges you’ll face in starting your own blog.
- How to implement best practices, including tips for grabbing attention and tactics to avoid.
- How to leverage social media tie-ins for building connections and spreading the word about your blog.
- How to craft the perfect pitch to get your message heard — and shared — by other bloggers.
- What makes a corporate blog successful, and examples of blogs done right.
VIDEO AND YOUTUBE
Video expert Greg Jarboe explains how YouTube works and how to take advantage of it as a social media marketing tool. First, he shares some tips for increasing your reach with online video from production to promotion. Then, you’ll get some insider tips for finding your opinion leaders, reaching the right audience, and achieving the elusive “viral” status.
You will learn:
- How to best leverage video embedding.
- How to make YouTube the center of your video marketing efforts.
- How to increase the likelihood that a video will “go viral”.
- How to identify the opinion leaders in your niche.
- How to use YouTube Insight for useful video analytics.
A PRACTICAL GUIDE TO SOCIAL NEWS NETWORKING
Follow along with Jennifer as she teases out the subtleties of social news sites, dispels some myths, and gets you pointed in the right direction to take advantage of word of mouth. She provides a balanced look at positives and negatives of targeting social news users, including an in-depth look at what works and what doesn’t based on real data.
You will learn:
- How to write a headline that grabs attention.
- How to write for Digg and make your boring business sound exciting and engaging.
- “Secret” strategies for a successful social news push.
- Which social news mediums are available and which provide the highest quality traffic.
- How to properly measure social news campaign success.
TWITTER TIPS, TOOLS, AND STRATEGIES
In this section, Jennifer Evans Cario discusses not only the variety of micro-blogging tools available, but also strategies and case studies surrounding this versatile business tool. You’ll be introduced to the Twitter community and understand what tools are available for managing your stream, finding people interested in networking with you, and tracking the success of your tweets. See examples of the many ways businesses of all sizes are taking advantage of this new medium to provide superior customer service, build brand loyalty, and increase sales.
You will learn:
- The tools available to help you market your business on Twitter.
- How to track clicks to your links with URL shortening services.
- How to search Twitter for keywords relevant to your business.
- The business goals you can — and should — set up and achieve by using Twitter.
- How you as a small, medium, or large business can successfully utilize Twitter.
Facebook has grown into a marketing juggernaut, a general purpose social media site used by individuals and businesses alike to share status updates, links, photos, videos, and more. In this series, you’ll learn how to best leverage Facebook’s one billion members to find your customers, engage them in community, encourage relationships, build brand, and establish loyalty to your business.
You will learn:
- Facebook business strategies that work.
- Building your fan base on Facebook through fan pages.
- How companies are using Facebook to interact with their customers.
- How to use Facebook to build links to your website.
- Leveraging advertising options on Facebook.
FINDING AND COMMUNICATING WITH YOUR INFLUENCERS
You’ve done all this great work getting your social media campaign in place. Now what? There’s still one critical step in getting your product or service to be the talk of the town: getting it in front of the right people. In this module, Jennifer discusses the importance of influencers, and how to go about vetting and communicating with the people who can make the biggest impact for your company.
Want your message to go viral? In this extensive series Jennifer explains that while there is no magic formula for making your marketing message “go viral,” there are some core principles that marketers can use to increase the odds of success. Jennifer breaks down the components of a good viral marketing campaign to help ignite that elusive word-of-mouth marketing buzz. Plus, she shares the personal campaign checklist she uses to enhance the viral potential of a message, and shows you how she executes her own successful viral marketing campaigns on a budget.
You will learn:
- The four rules of viral marketing.
- The common viral marketing formulas that generate success.
- How to get free ad space to promote your message.
- How to make your message concrete in the minds of your consumers.
- How to tap into emotions to get better results.
LinkedIn can have an enormous impact on the connections you build with other colleagues, and go a long way toward pre-qualifying your stature in the business community. in this module, Jennifer shows you how to make the most of your account with features like recommendations, groups, events, questions and answers, and others to build awareness for you and your company.
You will learn:
- What you can realistically expect to get out of LinkedIn.
- Growing and managing your contacts in your LinkedIn network.
- How to start and join groups to enhance your networking opportunities.
- How to create events in LinkedIn.
- Leveraging advertising opportunities on LinkedIn.
ONLINE REPUTATION MANAGEMENT
In the offline world, if someone says something negative about your company or your product, it generally gets lost in a sea of consumer white noise and reaches relatively few people. On the Internet, however, bad press is aggregated into all other information about your company. In this module, Jennifer explains how to look for — and address — bad reviews and comments about your company, empowering you to take control of your online reputation.
Marketing Training Courses
The AMP University Internet Marketing Training is the the industry’s leading marketing program providing business owners and marketing professionals with unparallelled marketing training courses and credentials. Our flexible online training programs cover everything from Marketing Basics to all areas of digital marketing, including Search Engine Optimization, Web Analytics, Sales Conversion, Social Media Marketing, or Pay Per Click Advertising and more.
Establish a great foundation for Internet marketing with our high level, cross-discipline approach to learning the basics. With comprehensive overview sections in SEO, Social Media, Online PR, Web Analytics, and Paid Search, you’ll have confidence when talking with contractors, vendors, or your own internal marketing group as you make intelligent and well-informed decisions about your Internet marketing strategies. Additionally, if you decide to move on to more in-depth studies, you’ll do so with the confidence of having a solid foundation in the fundamentals.
Click here for more information about AMP University’s Marketing Basics
Take your SEO training to the next level with AMP University’s comprehensive SEO Training. Join Todd Malicoat, Matt Bailey, and Jennifer Cario as they take you through everything from on-page fundamentals to keyword research, SEO copywriting, site architecture, link building, and local search optimization strategies. You’ll learn all you need to know to take on small, medium, or large SEO projects and work them from start to finish.
Click here for more information about AMP University’s Search Engine Optimization
While Internet marketing has many facets, all of them intersect at one discipline — Web Analytics. Whether you study SEO, Social Media, or Paid Search, success in any of those fields hinges on a keen understanding of your web metrics.
Let our faculty simplify the complex world of Web Analytics. Learn why segmenting is an excellent strategy for gaining insights into your visitors, and discover different tools that will help you understand visitor behavior on your website. You’ll look at your search data much more effectively, identify all your “home pages”, understand “conversion behavior”, revisit the linking strategy for your core pages, and isolate emerging trends in your data.
Click here for more information about AMP University’s Web Analytics
Many people still don’t realize that getting users to click to your site is only half the battle. Getting them to purchase, to register, to fill out your form… these are the true goals, and are often overlooked.
Bryan Eisenberg and Avinash Kaushik provide a comprehensive overview of landing page optimization, and take you through some real-world examples of what works, what doesn’t, and what steps you can take to, as he says, “always be testing.” In these marketing training courses, we’ll be using both video training modules as well as Bryan Eisenberg’s book “Always Be Testing” to create a multi-pronged approach to the material.
Click here for more information about AMP University’s Sales Conversion
Social media marketing is not just about knowing how to use the tools, but also knowing exactly which tools to use in a given situation… and how to create an effective integrated marketing approach.
From social news to social networks to embedded video to blogging, social media authorities Jennifer Evans Cario, Greg Jarboe and Matt Bailey define some distinct markets and offers suggestions for how you can use social media in your marketing strategy.
Click here for more information about AMP University’s Social Media Marketing
From keyword research to ad copy to formula-based bidding strategies, PPC remains one of the more complex disciplines in Internet marketing. With your competition getting smarter every day, it’s critical to have not only a strong foundation in PPC principles, but advanced understanding in PPC economics and customer psychology.
Click here for more information about AMP University’s Pay Per Click Advertising
Get Started Today With AMP University’s Internet Marketing Training Courses!
Your faculty includes bestselling authors, speakers and consultants in each internet marketing discipline.
Avinash Kaushik is the author of “Web Analytics 2.0” (Sybex 2009) and “Web Analytics: An Hour A Day” (Wiley 2007), author of the highly rated blog on Web Analytics called Occam’s Razor, Analytics Evangelist at Google.
Named one of the top Chief Marketing Officers on Twitter (@jeffhasen), Jeff is the author of “Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices”. Jeff co-created the certification program for the Mobile Marketing Association. He is one of only two individuals certified by the MMA to train professionals and students on mobile marketing definitions, techniques and benefits. He recently was the sole mobile marketing certification trainer at the Direct Marketing Association’s national conference.
Author of popular SEO blog StuntDubl.com and frequent conference speaker, Todd has an uncanny ability to come up with new angles on the complex realm of SEO, link building, link baiting and search engine marketing. With Todd, you learn the basics, and a whole lot more.
Regarded as a pioneer and leading authority on online publicity and content marketing, Greg Jarboe of SEO-PR continues to blaze new trails in Internet marketing.Greg is the acclaimed author of “YouTube and Video Marketing: An Hour a Day” (Wiley, 2009).
Bryan is a sought-after speaker, consultant, and coach who is recognized worldwide as a leading expert on online marketing, conversion and marketing analytics. He has co-authored multiple best-selling books on persuasion techniques and customer behavior, including Call To Action, Always Be Testing, and Waiting For Your Cat To Bark.
Brad is the author of the well-respected book “Advanced Google Adwords”, and founder of CertifiedKnowledge.org, an online source where the Paid Search community comes together for training, tools, and advice. Brad frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, and has spoken at more than 35 conferences.
Jennifer Evans Cario
As a social media strategist and President of SugarSpun Marketing, Jennifer Evans Cario (formerly Laycock) has made a career out of finding unique and creative ways to connect with consumers. She has served as Editor in Chief of Search Engine Guide, and is the author of “The Small Business Guide to Search Engine Marketing” and the “Zero Dollars, a Little Bit of Talent and 30 Days” series.
Matt Bailey of SiteLogic knows the ins and outs of the the most important internet marketing fundamentals. Truly a Renaissance man, Matt is an internationally recognized authority on search engine marketing, website analytics, usability, and accessibility and matching a social media strategy to your larger business and marketing goals.
For full bios, click here
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Start learning social media marketing right away with the AMP University Internet Marketing Training.