Achieve Your Social Media Marketing Results
What To Expect From Your Social Media Marketing Efforts
What should you expect from your Social Media Marketing efforts? And more importantly, what can you expect from working with AMP and using one of our Social Media Edge programs?
Social Media Marketing is about Building Relationships
One of the great advantages of including Social Media Marketing is that it gives you the ability to build relationships with your customers and potential customers. Through effective Social Media Marketing strategies, people get the sense that they truly “know” your brand. This translates into more qualified, better-targeted leads, more customer loyalty, and even brand advocacy (people saying good things about your company to others).
Engagement is Key
Unlike traditional “push” marketing, where a company often simply blasts its message out to the general public, Social Media Marketing allows a company to engage customers by asking questions and starting conversations. This goes a long way toward building relationships and makes Social Media Marketing a valuable tool for soliciting customer feedback, determining market needs, and keeping your audience interested in your company. Interaction takes it to the next level Ideally, engagement leads to interaction. In many ways, interaction is what makes Social Media Marketing work,and it is what makes it unique among marketing methods. Interaction involves two-way conversations with your target market. It is what helps to form relationships, which ultimately lead to sales.
Social Media Marketing Generates Results
Results you may see immediately
Soon after we begin providing Social Media Marketing services for your company, you should see an increase in the number of followers, friends, and connections you have on your various Social Media profiles. How dramatic this increase is will depend on several factors, including the size of your current Social Media following and how involved you are with Social Media before we begin. In addition, you may see an increase in re-posts of your content by followers, as we engage with your audience on your behalf.
Results you should see over time
As interaction with your target market increases and relationships are built and strengthened, your content will be shared more and more – within individual networks and across networks. This activity can increase your site traffic, improve your search engine rankings, and ultimately result in higher sales. Remember:Social Media is about building relationships with your target market, and relationships take time and consistent effort. You won’t see huge results out of the gate, but most experience strong return on investment over time.
Social Media Marketing is an Ongoing Process
Like any good marketing strategy, Social Media Marketing is a continuous process that involves an investment of time, money and effort to reach your business goals.
Time and Money Investment
Because there is no charge to join the major networking sites, like Facebook, Twitter, YouTube and LinkedIn, there is a mis-perception by many business owners that Social Media Marketing is free. And while this is true to some extent, the real results of Social Media Marketing take time and focused attention to be successful. Whether this attention is provided by someone within your company or a Social Media strategist, there is an investment involved in order to achieve real results.
As with any good relationship, it will take some time for our Social Media writers to truly get to know your company. While we will begin posting highly-relevant content to your social networks right away, we know that the quality of the content will improve as we fine-tune our process to your specific needs. During this time, we strongly encourage you to monitor your Social Media accounts and immediately bring any questions or concerns to our attention. We want to be the voice of your brand on Social Media, and we know that with a little time and your feedback, we can make that a reality.
Adjusting Goals to Meet Your Targets
We will set goals for your Social Media activities, and we’ll review and update those goals regularly and as your needs dictate. As you begin to realize results, your goals will be adjusted so that your Social Media efforts are never stagnant – the kiss of death for Social Media Marketing. We are proud to consider all of our client relationships long-term “partnerships” and look forward to working together with you in mutual prosperity.
When it comes to the reliability of our Social Media services, you can count on us 100%. The same cannot always be said of the technology used to facilitate Social Media Marketing. While platforms are improving all the time, Twitter, Facebook, and other web-based tools we use do experience periods of outage or limited functionality occasionally. These periods, which are beyond our control, are thankfully few and far between, but we want to make sure you are aware they can occur. We monitor all systems very closely, and to ensure you get what you’ve paid for, any posts that do not run as scheduled will be promptly rescheduled as appropriate.
The Results You Deserve with the Social Media Edge
At the end of the day, demonstrating results is what really matters. Because each client’s goals are unique, it is difficult to establish a set of “typical” results. However, we can share some success stories that demonstrate the tremendous value of our offerings.
Below depicts the number of Social Media posts displayed for several of our clients, as it compares to the average click-throughs for each post. The important take-away from this data is that we have been able to generate significant per/post click-throughs for our clients, with an average of 44 clicks per post. This results in significant traffic over time. More importantly, the traffic that is generated is targeted traffic and therefore represents real leads.
Here is an example report we have used to help a client (an American camera manufacturer) identify a possible market in Germany that they had not previously been considered. Our real-time monitoring of results can lead to planned as well as unexpected opportunities!
We use sophisticated “heat map” technology to identify times and days that are most conducive to producing results from your Social Media activity. In this way, we distribute your business’ most important links at times and days that are most likely to results in the highest click through rate to your site. This optimizes your social media traffic to the fullest extent possible.
Other results to be expected include a significant increase in the size of your online community across all channels as well as an increase in interactions on all Social Media platforms. Again, we take care to build your community to primarily include those within your target audience, so it is the increase in size in combination with the quality of your followers that is the most impactful. While community “quality” is not a measurable metric in itself, it results in higher traffic and conversion, which of course is the ultimate goal of your Social Media Marketing efforts.
The Bottom Line
Social Media Marketing is an investment that generates real results for your business both in the short-term and long-term. Get the Edge today with our Ignition, Stealth, Extreme, Maximum, or Ultimate Edge Social Media Programs!
Topic: Social Media Marketing