Search Engine Optimization: Training and Certification

 

Improve search engine rankings, increase traffic, and out-optimize the competition for your targeted keywords when you enroll in Absolute Marketing Profit’s  cutting edge online SEO training. You’ll get the industry’s leading SEO online training from SEO expert practitioners like Todd Malicoat.

Learn the SEO skills you need to master internet marketing for your business or train and certify your staff in as little as six weeks:

  • 100% web-based training – online, any time
  • Use our KOB formula for expert keyword optimization
  • Discover the four dimensions of SEO
  • Master on-page optimization through perfect content
  • See our three-part series on increasing inbound links
  • Review the top free recommended SEO tools
  • Leverage the top 20 ranking factors for local search

Here’s What to Expect in Your Practitioner Credential Program

Our 100%-online structured curriculum includes on-demand video lessons, live screen share webinars with the top authors and speakers in internet marketing, and Q&A forums where you can interact directly with Faculty and other students. Online quizzes ensure you’re on track and “getting it”

Time Commitment

Most students follow the structured modules and spend an average of 2-5 hours per week on the material over the course of the 10-week training. This time allotment includes a combination of on-demand video training modules, webinar workshops, self-paced assignments, online quizzes, and a review of any material not comprehended the first time through.

Live Webinar Workshops

Login to faculty-led webinar workshops to supplement the material you’re learning in the training modules. Each faculty member runs a workshop each month, so you have plenty of material to choose from.

24×7 Faculty Q&A

Need help understanding some of the material? Post a question in the “Ask the Expert” forums and receive a reply directly from your faculty.

Self-Paced Assignments

Each module includes a sample exercise to give you an opportunity to take what you’ve learned and put it into practice.

Module Quizzes

Stay on track with what you’re learning with topic-specific quizzes. Get a good sense of what you know and what you need to review, complete with guidance back into the material to find your answers.

Cross Discipline Training

As part of your enrollment in the Elite Training  program, you’ll have  access to our extensive video library. Watch additional training videos to supplement your training in one discipline.

Downloadable, printable Certification

Our printable certificates prove that you have completed the course and passed the final exam. Hang it on the wall, add it to your resume, or give a copy to your employer to prove you are continuing your education and improving your skills.

Continuing Education

Extend your access and learning with additional semesters in another discipline…or select a yearly plan and receive access to all our Practitioner credentials at once!

In Summary:

This 100% online self-paced plan lets you set your own schedule as you follow a structured curriculum that includes video lessons, exercises, and progress quizzes.

  • You set the pace. Most students credential in a discipline in six to twelve weeks.
  • Any-time faculty Q&A in the forums.
  • Cross-train with access to training materials in all six major industry disciplines.
  • Live weekly cross-discipline training webinars.
  • No travel required. Learn from your desktop anytime.
  • Pay less than the cost of a University course or industry conference.

SEO Online Training: What You’ll Learn

Take your SEO training to the next level with AMP University’s comprehensive SEO Training. Join Todd Malicoat, Matt Bailey, and Jennifer Cario as they take you through everything from on-page fundamentals to keyword research, SEO copywriting, site architecture, link building, and local search optimization strategies. You’ll learn all you need to know to take on small, medium, or large SEO projects and work them from start to finish.

INTRODUCTION TO SEO

In this comprehensive SEO overview, Todd and Matt team up to illustrate the key components of search engine optimization and set the stage with a high-level overview of the history of SEO. With an additional guest appearance from Rand Fishkin of SEOMoz, all the basics are laid out to give you a solid foundation for further SEO study.

SEO ONLINE DESIGN AND ARCHITECTURE

Don’t start building your website before watching this module. As Todd and Matt explain, good site design and architecture is critical not only for user experience, but for your site to rank well. Designing and architecting your site correctly the first time is critical. Without good structure, your site will ultimately be abandoned by users and ignored by search engines.

You will learn:

  • The three elements that make up the foundation of your website.
  • Why search engines like CSS more than tables.
  • Why you don’t want to link to 80% of your products.
  • Why you shouldn’t refer to your homepage as “Home”.
  • Why you need to avoid overusing keywords.
  • Why you should never delete content – even seasonal content.

SEO ONLINE KEYWORD RESEARCH

Keyword research remains one of the most important aspects of the search engine optimization process. Knowing which keywords are most sought after and understanding your ability to rank for those keywords ensures your website gets in front of the right eyeballs. Without a good foundation for finding, analyzing, and selecting keywords for your site, your rankings will fall short of desired expectations and you’ll leave legitimate customers searching unsuccessfully for your site. Follow along as Todd and Matt show you some great tools and solid strategies for quality keyword research.

You will learn:

  • How to build a solid keyword list for your site.
  • How and where to blend long tail and short tail terms into your strategy.
  • How to analyze your competition and finding out where they are vulnerable.
  • To develop a realistic timeline for competitive term ranking.
  • How to use the many tools at your disposal.

COMPETITIVE ANALYSIS

Now that you’ve mastered Keyword Research, it’s time to tackle Competitive Analysis. This second piece of the puzzle lets you evaluate your keyword decisions outside of a vacuum and look at them in relation to your competition. You’ll have a much better idea of which terms your competitors are optimizing for, how successful they’ve been, where their weaknesses are, and consequently where your SEO efforts should focus.

You will learn:

  • Why you shouldn’t necessarily target the highest volume keywords.
  • Why exact match domains are hard to compete with.
  • How to analyze your competition and finding out where they are vulnerable.
  • Developing a realistic timeline for competitive term ranking.
  • The principles of SEO warfare.

SEO COPYWRITING AND ON PAGE FACTORS

Understanding how search engines see on-page content, title tags and meta descriptions, and how users view your search results, is critically important to good rankings, good conversions, and lower bounce rates. Learn from on-page expert Jennifer Cario as she teaches you how to give the search engines what they want in order to rank well for your target keywords.

You will learn:

  • Why context is so important.
  • The primary differences between on-page vs off-page optimization.
  • The difference between writing for your audience and writing for search.
  • How to organize your content by keyword.
  • The common mistakes to avoid.
  • 3 types of readers and how to engage them.
  • Why duplicate content is bad, and what to do about it.

LINK-BUILDING STRATEGIES, TECHNIQUES, AND TOOLS

Once your SEO optimization techniques are in place, there’s another important part of the SEO puzzle to be mastered: link-building. The way that search engines see it, the more important the sites are that link to you, the more important your site must be. Therefore, it becomes critically important to understand the delicate art and science of getting the right sites to link to you in the right way for the right reasons.

You will learn:

  • The types of links available and which ones to try to get.
  • Strategies for requesting links from 3rd party websites.
  • The ins and outs of purchasing paid links.
  • Engaging the blogging community for links.
  • Negotiating for links.

OPTIMIZING FOR LOCAL SEARCH RESULTS

Local search expert David Mihm joins Todd and Matt for an in-depth discussion about ranking in local search  markets. Learn from their experience and make certain your optimization includes a comprehensive list of  techniques to get ranked when people are searching for your services near their own hometowns.

You will learn:

  • The top 10 local search ranking factors.
  • Improving the trust your business has with search engines.
  • Optimizing the pages that are most important to search engines.
  • Strategies for premium listings in the search engines.
  • Staying away from PPC when driving traffic to local search results.

Marketing Training Courses

The AMP University Internet Marketing Training is the the industry’s leading marketing program providing business owners and marketing professionals with unparallelled marketing training courses and credentials. Our flexible online training programs cover everything from Marketing Basics to all areas of digital marketing, including Search Engine Optimization, Web Analytics, Sales Conversion, Social Media Marketing, or Pay Per Click Advertising  and more.

Marketing Basics

 

 

Establish a great foundation for Internet marketing with our high level, cross-discipline approach to learning the basics. With comprehensive overview sections in SEO, Social Media, Online PR, Web Analytics, and Paid Search, you’ll have confidence when talking with contractors, vendors, or your own internal marketing group as you make intelligent and well-informed decisions about your Internet marketing strategies. Additionally, if you decide to move on to more in-depth studies, you’ll do so with the confidence of having a solid foundation in the fundamentals.

Click here for more information about AMP University’s Marketing Basics

Search Engine Optimization

 

 

Take your SEO training to the next level with AMP University’s comprehensive SEO Training. Join Todd Malicoat, Matt Bailey, and Jennifer Cario as they take you through everything from on-page fundamentals to keyword research, SEO copywriting, site architecture, link building, and local search optimization strategies. You’ll learn all you need to know to take on small, medium, or large SEO projects and work them from start to finish.

Click here for more information about AMP University’s Search Engine Optimization

Web Analytics

 

AMP University Web Analytics

 

While Internet marketing has many facets, all of them intersect at one discipline — Web Analytics. Whether you study SEO, Social Media, or Paid Search, success in any of those fields hinges on a keen understanding of your web metrics.

Let our faculty simplify the complex world of Web Analytics. Learn why segmenting is an excellent strategy for gaining insights into your visitors, and discover different tools that will help you understand visitor behavior on your website. You’ll look at your search data much more effectively, identify all your “home pages”, understand “conversion behavior”, revisit the linking strategy for your core pages, and isolate emerging trends in your data.

Click here for more information about AMP University’s Web Analytics

Sales Conversion

 

AMP University Sales Conversion

 

Many people still don’t realize that getting users to click to your site is only half the battle. Getting them to purchase, to register, to fill out your form… these are the true goals, and are often overlooked.

Bryan Eisenberg and Avinash Kaushik provide a comprehensive overview of landing page optimization, and take you through some real-world examples of what works, what doesn’t, and what steps you can take to, as he says, “always be testing.” In these marketing training courses, we’ll be using both video training modules as well as Bryan Eisenberg’s book “Always Be Testing” to create a multi-pronged approach to the material.

Click here for more information about AMP University’s Sales Conversion

Social Media Marketing

 

AMP University Social Media

 

Social media marketing is not just about knowing how to use the tools, but also knowing exactly which tools to use in a given situation… and how to create an effective integrated marketing approach.

From social news to social networks to embedded video to blogging, social media authorities Jennifer Evans Cario, Greg Jarboe and Matt Bailey define some distinct markets and offers suggestions for how you can use social media in your marketing strategy.

Click here for more information about AMP University’s Social Media Marketing

Pay Per Click Advertising

 

AMP University PPC Advertising

 

 

From keyword research to ad copy to formula-based bidding strategies, PPC remains one of the more complex disciplines in Internet marketing. With your competition getting smarter every day, it’s critical to have not only a strong foundation in PPC principles, but advanced understanding in PPC economics and customer psychology.

Click here for more information about AMP University’s Pay Per Click Advertising

 

Get Started Today With AMP University’s Internet Marketing Training Courses!

Your faculty includes bestselling authors, speakers and consultants in each internet marketing discipline.

Avinash KaushikAvinash Kaushik 
Avinash Kaushik is the author of “Web Analytics 2.0” (Sybex 2009) and “Web Analytics: An Hour A Day” (Wiley 2007), author of the highly rated blog on Web Analytics called Occam’s Razor, Analytics Evangelist at Google.

Jeff Hansen
Named one of the top Chief Marketing Officers on Twitter (@jeffhasen), Jeff is the author of “Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices”. Jeff co-created the certification program for the Mobile Marketing Association. He is one of only two individuals certified by the MMA to train professionals and students on mobile marketing definitions, techniques and benefits. He recently was the sole mobile marketing certification trainer at the Direct Marketing Association’s national conference.

Todd MalicoatTodd Malicoat 
Author of popular SEO blog StuntDubl.com and frequent conference speaker, Todd has an uncanny ability to come up with new angles on the complex realm of SEO, link building, link baiting and search engine marketing. With Todd, you learn the basics, and a whole lot more.

Greg Jarboe & Jamie O'DonnellGreg Jarboe
Regarded as a pioneer and leading authority on online publicity and content marketing, Greg Jarboe of SEO-PR continues to blaze new trails in Internet marketing.Greg is the acclaimed author of “YouTube and Video Marketing: An Hour a Day” (Wiley, 2009).

Bryan Eisenberg Bryan Eisenberg
Bryan is a sought-after speaker, consultant, and coach who is recognized worldwide as a leading expert on online marketing, conversion and marketing analytics. He has co-authored multiple best-selling books on persuasion techniques and customer behavior, including Call To Action, Always Be Testing, and Waiting For Your Cat To Bark.

Brad GeddesBrad Geddes
Brad is the author of the well-respected book “Advanced Google Adwords”, and founder of CertifiedKnowledge.org, an online source where the Paid Search community comes together for training, tools, and advice. Brad frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, and has spoken at more than 35 conferences.

Jennifer Evans CarioJennifer Evans Cario
As a social media strategist and President of SugarSpun Marketing, Jennifer Evans Cario (formerly Laycock) has made a career out of finding unique and creative ways to connect with consumers. She has served as Editor in Chief of Search Engine Guide, and is the author of “The Small Business Guide to Search Engine Marketing” and the “Zero Dollars, a Little Bit of Talent and 30 Days” series.

Matt BaileyMatt Bailey 
Matt Bailey of SiteLogic knows the ins and outs of the the most important internet marketing fundamentals. Truly a Renaissance man, Matt is an internationally recognized authority on search engine marketing, website analytics, usability, and accessibility and matching a social media strategy to your larger business and marketing goals.

For full bios, click here

Get Started Today!

Start learning right away with the AMP University Internet Marketing Training.

 

Share →

"How Small Businesses Dominate Their Market with 4 Proven Marketing Systems"

Inside You'll Discover... Proven Marketing Systems that Will Ensure 25% Growth or More for Your Business in the Next 12 Months, including:

  • How to monetize your most valuable asset, so you dominate your competition and attract more customers
  • How to ensure more people know about you today than yesterday, so you build a constant pipeline of customers eager to buy from you
  • How to maximize the lifetime value of your customer base, so you increase profits by reselling customers over and over again
  • How to generate effortless ongoing new business, so you leverage your best customers to act as a low-cost salesforce to create new leads and sales

Sign Up For Instant Access & Receive Your FREE Report Right Now

You'll be able to immediately start applying these proven strategies to your business. You'll also be automatically subscribed to our Get AMPed! newsletter where you will continue to receive other great strategies, tactics and advice to take your business to the next level.

We respect your privacy. Your info is 100% secure We will never share your information with any third parties.

"How Small Businesses Dominate Their Market with 4 Proven Marketing Systems"

Inside You'll Discover... Proven Marketing Systems that Will Ensure 25% Growth or More for Your Business in the Next 12 Months, including:

  • How to monetize your most valuable asset, so you dominate your competition and attract more customers
  • How to ensure more people know about you today than yesterday, so you build a constant pipeline of customers eager to buy from you
  • How to maximize the lifetime value of your customer base, so you increase profits by reselling customers over and over again
  • How to generate effortless ongoing new business, so you leverage your best customers to act as a low-cost salesforce to create new leads and sales

Sign Up For Instant Access & Receive Your FREE Report Right Now

You'll be able to immediately start applying these proven strategies to your business. You'll also be automatically subscribed to our Get AMPed! newsletter where you will continue to receive other great strategies, tactics and advice to take your business to the next level.

We respect your privacy. Your info is 100% secure We will never share your information with any third parties.