Search Engine Optimization or SEO is a technical sounding term that’s simply a strategy for making your website relevant to your target audience and structuring your website in such a way that it will be found by search engines when your keywords are entered by users.
Here a few easy strategies for incorporating SEO into your website:
Identify your Keywords
Before you do any optimization work on your website you first have to know what keywords are being used by your target market. For example if you are selling home repair guides, you’ll need to know the profile of your target market and the words that they are using on search engines like Google or Yahoo! to find information about home repair.
You might find that a hot market for home repair guides are single, professional women aged 30-55. You might also learn that women in this age group use words like “easy home repair” to find these guides.
With that information you would include that phrase and related similar keywords in your website content.
Getting Ranked on Search Engines for Your Keywords
How you use those keywords and phrases on your website is very important. When the search engine sends out its robot crawlers to search your website their goal will be to see what words help to define your website and will index your website accordingly.
Depending on the volume of traffic and types of links leading to your website you will develop a search engine “ranking.” The higher your search engine ranking, the more likely your website will move closer to the number 1 spot on a search engine return for your keywords. That is of course your goal.
Most Internet users will choose to click on a website that is on the first page of search engine returns for any term searched.
Incoming links: You can create good incoming links to your website by guest blogging on other, well-respected websites in your niche; by obtaining media coverage on well read media sites; and by commenting or participating in online discussions, blogs and forums hosted on other high profile websites and social media platforms (like Facebook, LinkedIn and Twitter).
Make Your Content Relevant
Be careful not to overload your website with your keywords. The search engines will consider this spam and you will not receive favourable SEO ranking. Instead think first and foremost about your audience.
Write your content to serve your target market’s needs. Use your keywords in a natural way and make sure your content provides valuable information. That is the best way to draw traffic and gain positive SEO ranking.
Remember Website Titles and Meta Tags
Each web page on your website should have a title. When creating those web page titles think about using your keywords – again in a natural and logical way. Your web page titles help Google to better understand what your website is about.
Meta tags (descriptive tags in your website’s “back-end” that you can fill in with your keywords) are also important as they help to describe what your page is about
Both your web page title and meta tags may be used by Google in your directory listing. This is VERY important as it helps search engine users to get a better understanding about what your website is offering.
Equipping readers with this knowledge has the potential of improving the click-through rate to your website from search result pages and that will have a positive impact on your web traffic and potentially your sales.
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