AMP’s SEO Evolution
The New Business Challenge
Today, research shows that 76% of Americans have internet access. And they spend 13 hours per week online, as much time as they spend watching TV. The reality is, however, that most conventional advertising is steadily declining in it’s effectiveness. TV ads has given way to DVR, magazines ads have been replaces by banners and PPC, radio has been eclipsed by iTunes, XM, and Pandora. And worst of all, the Yellow page ads have been destroyed by Google search. Think about it, when was the last time you searched in the yellow pages?
You Cannot Afford to Be in Business, And Not Participate on the Internet.
Great you say, I have a website! Well hold on… while you may already have a beautiful website, you must realize that having a website is no longer enough to succeed. Once you have a website or a listing, you must drive traffic to it so it can be FOUND!
And if your website is lost in the universe of other sites where no one can see it, it’s simply a waste of time, money, and effort
With at least 8.3 billion pages of content on the web, this means that search engines are the gateway to everything that is the internet – business, communication, and entertainment. Consequently, the percentage of internet users who use search engines on a typical day has been steadily rising from about one-third of all users in 2002, to a new high of just under one half (49%), as recently determined by the Pew Institute.
One thing is for absolute certain… as sure as death and taxes… the internet will be around in the future and it will be more crowded. The internet will not just do more and attract more people, but it will also be integrated into everything you and your clients do from home and entertainment to car and work and everything in between.
The fact is that as a small business owner, you can’t afford to not be on the internet and you can’t afford to not be found by your target audience via the search engines. Let’s face it, the Internet has become the biggest marketplace in the entire world, and it is not slowing down any time soon.
So, the Only Question that Really Matters is, Are You Going to be Found or is Your Competition?
The reality is…
- The internet will continue to be more accessible and more popular
- There will be more pages of content and therefore more competition in order to be found and;
- The only real way to find things and be found on this medium will be through search engines
The trouble is most people aren’t even searching past the first page. So if you are not ranked on the first page, forget about being found. In the brick and mortar world, the mantra has always been… location, location, location. In the new world, the mantra is rankings, rankings, rankings. In order to take advantage of the internet, and to be found, you must be ranked in the search engines on page 1.
And the only way to do that is via search engine optimization. The bigger the internet gets the more search engine optimization will be necessary to help people find businesses. Don’t the leave the future of your business up to fate.
The opportunities to connect with your target audience on the internet are immense and will only continue to grow larger and larger … and not just for local markets, but for national and global markets as well. And in a way that is more cost effective than it has ever been in the entire history of the world.
Are You Ready for the SEO Evolution in Your Business?
Dominate the Search Engines with AMP’s SEO Evolutions. Our SEO programs are suited to every size and type of business and we’ve got just what you need to succeed!
Whether you are a brick and mortar store or an online retailer, AMP’s SEO solutions are designed to fit your business’s exact needs. Programs are customizable for every type and size of business.
When you work with AMP:
- Your business is always our focus.
- We market your business as if it were our own; which means we think strategically and act tactically.
- We don’t waste your time or your money with what doesn’t work
- We optimize your site so you get higher rankings, generate more traffic, produce more profits.
- Overview
- Starter
- Local
- National
- E-Commerce
- Customized
- Reputation Marketing
- How We Work
- Our Expertise
- AMP Advantage
Overview
Let’s face it, business is evolving and so should yours…
At AMP our SEO programs are organized into six 6 main areas and because every website is unique we also offer customized SEO programs to meet your specific needs.
Each of our packages is designed to fit varying levels of business size and market competitiveness. We have 6 different types of SEO packages to choose from:
- Starter – Our starter package is ideal for entrepreneurs, small businesses making their first venture online or brand new sites.
- Local – Our local package works great for local and regional businesses with nearby markets
- National – Our national package is excellent for medium size businesses and large scale enterprises with larger markets
- E-Commerce – Our e-commerce package is right for online retailers that have many products in their inventory
- Online Reputation Marketing – Our online reputation marketing package that is perfect for getting your site ranked in the search engines with a 5 star reputation. Eliminate negative reviews, proactively market your reputation and gain the trust and authority as your market’s leader
- Custom – Our packages are also fully customizable to exactly meet your business needs. Contact us today to get started.
Starter SEO Package
Are you new to SEO? Do you have a brick and mortar store and want to get started with SEO marketing campaigns? Or are you just starting a new online business? Well.. then AMP’s SEO Starter Package is ideal for you. If you are new to the world of search engine optimization, we can help. Our starter SEO package is designed to get you up and running right away with the least fuss. Don’t know technical SEO terms, don’t worry, our dedicated SEO experts can help. We will keep it simple and best of all, we’ll get your business ranked in the major search engines like MSN, Yahoo and Google so you can get the business leads, sales, and store visits you desire.
Local SEO Package
Get started with ranking your site locally in MSN Local, Yahoo Local and Google+ Places. If you have a local business, and want more local visitors to your store then AMP’s Local SEO is for you. We understand that as a local businesses you have to work extra hard to make a name online. This is why AMP has designed an SEO package to meet your business’ needs. Our AMP Local SEO package is specifically designed to optimize and rank your website for your local market. Don’t waste valuable resources marketing your services online to customers that can’t walk through your store doors or to clients you can service in your area. With AMP’s Local SEO, we take the guess work out of targeting your local market.
National SEO Package
AMP understands how important it is for your businesses to gain national recognition online. Our National SEO package is designed to help your business rank nationally for the keywords your clients and customers are searching for so you really get noticed. We know that when your business isn’t confined to a specific region, SEO campaigns targeted at the national population is the only way to really attract your best customers. Depending on your niche or industry, SEO at this level can be quite competitive. But don’t worry, our AMP expert’s are here to help you dominate the competition.
E-Commerce SEO Package
Do you have an online store with many individual products? Businesses like yours that sell many products online through a shopping cart system can have very complex, database driven, websites that often times contain thousands of pages each needing to be ranked. This can be very challenging for business’s like yours who just don’t have the time, resources, or in-house expertise to tackle it alone. At AMP, we are here to help. AMP’s E-Commerce package is designed to meet the needs of high performance online businesses. Our AMP E-Commerce SEO Package includes all of the high quality features and benefits you’ll find in our other packages with the addition of Google product submissions. You’ll have each of your products individually submitted and ranked in Google, so your products gain maximum exposure.
Customized SEO Package
At AMP we understand that no two business are alike and neither are their marketing needs. So if you don’t find exactly what your are looking for with one of our SEO Evolution Packages… we have got just the package to meet your needs!
Our Custom SEO Package give you the benefit of picking and choosing only the services that you want and need for your specific business. It also gives you the option of adding services to our existing packages based specifically on your requirements. With AMP, you’ll have the option of including additional services like copy writing (articles and press releases, classifieds), online reputation management, video marketing, social media marketing, local search engine optimization, pay-per-click management and much much more.
Don’t know what you need? No problem. Our experts will be happy help you design the program that best fits your business. You’ll be pleased to know, your dedicated package will only start once you are satisfied.
5 Star Reputation Marketing
Do you stand out from the crowd?
If so, this could be great or it could be really bad for your business? Your business is defined by what appears on Google, Yahoo and Bing, Yelp and all the other review sites. You see, with the advent of local search engines like Google+ Places, Yahoo Local, and MSN Local, your customers can now go online to rate and review your business 24/7. Not only that, your business can show up negatively in the press, appear in rip off reports, attacked in social media or blasted on blogs or in forums by disgruntled employees or even your competition. Your business is really only one negative review away from having a bad reputation. Do you really want to leave such a major determinant of your business success (or lack thereof) in other peoples’ hands?
Remember… all marketing is either enhanced by reviews, or completely destroyed by it.
This is great news if you are getting positive ratings and rave reviews. On the flip side, this can be quite the downfall for your business if you are getting bad ratings and less than stellar reviews. Know this, 71% of people say they are more likely to buy a product or service as a result of an online recommendation or social media referral. The fact is, if you are doing business, you can’t survive without positive reviews. And if you are not showing up in the search engines in ways that support your business, then you are unfortunately turning away business to your competition and leaving money on the table.
Long gone are the days were it was enough to just establish your online presence. And now gone are the days where you can simply “manage” your reputation. No ordinary reputation will do. Your business needs and deserves an untouchable. A reputation that will serve as a key asset for your business and will command the authority, trust, respect, and likability your customers/clients/ and patients crave to see.
Keep in mind, your business WILL have an online reputation, whether you choose to build, manage, or market it – plain and simple. So, you need to create methods and strategies that help your business build and market a untouchable reputation. At AMP, we call this a 5 Star reputation.
AMP knows how hard you work to satisfy customers.
Don’t get black listed by customers or clients that leave negative reviews about your store or site. As the internet grows and technology progresses, protecting your business brand may seem like a difficult task. With the help of a professional online reputation manager you can change your current reputation and proactively build a positive reputation for your business that you can be proud of. Don’t lose business to your competition because of negative reviews anymore. We’ll help you and your business to build, manage and market a 5 Star reputation:
- Address current reputation challenges on Google
- Proactively market your business’s brand so you are seen as the indisputable market leader in your industry
- Increase your visibility, credibility, authority, and likeability
- Prevent future issues
Have questions? Contact AMP today to learn how we can help your business profit today!
How We Work
AMP’s search engine optimization approach is completely “white hat”. All of our practices are “blessed” by Google’s SEO quality guidelines and adhere to the industry’s highest standards. Our “by the book” methods mean that you can rest assured our work will never compromise the integrity of your business. All of our optimization and link building practices are performed 100% manually by qualified SEO experts. We don’t tolerate anything less and neither should you when it comes to your business.
Don’t be fooled by other companies that try to spam the search engines with low-quality links. We never deliberately violate any laws or use dishonest practices, including but not limited to redirects, JavaScript links, spamming, hidden links, Flash sites/pages, or other unethical or black-hat tactics to trick the search engines. Not only do these deceptive practices under-deliver to you as a client, but they also threaten to destroy your reputation and potentially “sand box” you in Google’s eye.
We are more than an a social media, reputation marketing or SEO company. At Absolute Marketing Profits, we provide the most professional, practical, easy-to-use small business resources, that will save you time and make you more money… guaranteed!
Unlike other internet marketing companies that only have one marketing tool in their toolbox, AMP offers a diversified mix of services to meet your online marketing goals. While, other companies claim that that they know marketing just because they rank pages on search engines, send a few tweets or make Facebook posts, AMP understands your business from both a strategic and tactical vantage point. We know marketing , we know the internet, and we know internet marketing.
AMP is first and foremost focused on generating leads, sales and producing real measurable results and profits for your business. By constantly keeping that focus in mind, we have tremendous flexibility to help you achieve your business objectives rather than being locked into just a single marketing tactic, like the other guys.
We understand that your marketing needs to work for both your business and your target market. We don’t take a one size fits all approach to your business. Instead, we aim to learn the ins and out of your products and services, your business goals, your competition and your target market. We then work with you to create an internet marketing strategy that meets your business’ specific needs.
With that said, and to give you an idea of how we work and what you can expect, our SEO programs typically follow a two-phased approach:
Phase 1 Includes
- Phase 1 focuses on the immediate goal of creating a solid base for your business’s web presence
- Within Phase One, AMP will suggest, change, and apply adjustments that will optimize your site and better attract your target audience
Phase 2 Includes
- Phase 2 focuses on consistent monthly performance and ranking of your site’s pages in the search rankings
- Within Phase 2, AMP will utilize marketing tactics like Video submissions, Blog and Forum Comment Posting, Press Release Submission, Unique Article Submission, Directory Submission, Social Bookmarking, Web 2.0 Profile Submissions, Forum Profile Submissions, Link-Re-indexing, RSS Feed Creation and Submission, all combined and executed in a coordinated effort to produce unstoppable results for your business
Phase 1 is performed the 1st month…
Phase 1 Activities
- SEO Research and Analysis – keyword research, on-page specific and miscellaneous on-page research and analysis
- On-page Website Optimization – general on-page optimization, page titles and meta-tags, website content, rewrites, redirects, and navigation, XML sitemaps, Analytics installation, social media connections, website backup and security
- Off-page content Creation – Press Release and article writing
- Reporting and Auditing – ranking report updates and “monthly status” work reports
…Phase 2 is conducted each month thereafter
-
SEO Research and Analysis – general on-page optimization, page titles and meta-tags, website content, rewrites, redirects, and navigation, XML sitemaps, analytics installation, social media connections, website backup and security
-
Content Generation and Optimization – Press Release writing, article writing, blog writing
-
Video Creation and Optimization – Video Creation and Submission
-
Off-page Link Building – Video submissions, Blog and Forum Comment Posting, Press Release Submission, Unique Article Submission, Directory Submission, Social Bookmarking, Web 2.0 Profile Submissions, Forum Profile Submissions, Link-Re-indexing, RSS Feed Creation and Submission
-
Reporting and Auditing – ranking report updates and “monthly status” work reports
*Note: Exact link building activities and quantities will vary depending on the SEO package level chosen
Who Makes it All Happen
You’ll never be left alone forced to struggle with your SEO efforts again. With AMP, you’ll have a dedicated search engine expert and SEO Account Manager at your side to help you determine the best strategy, ease you through the process, manage all your account’s activities and personally oversee many of the campaign efforts. Our AMP Account Managers are real experts in the field of internet marketing, search engine optimization, lead generation, web analytics, sales conversation, copywriting and social media. They will also manage and oversee any of the activities conducted by our SEO staff specialists.
Our AMP Account Managers are the backbone of our SEO team! They’re the ones who work tirelessly behind the scenes to represent your company on the search engines and make the magic happen. When we accept a new client, an Account Manager is assigned to your account and gets to know your business, industry, competitors, and target market.
In addition to learning about who the target audience is, they also research your current SEO activities, keywords, and marketing objectives. Our Account Managers then work hard to build rank your site, through a combination of on page optimization and off page optimization activities. Their primary task is to get your site ranked on page one of Google, MSN and Yahoo so that you get more clients, that results in more profits for your business.
SEO Evolution Advantage
When it comes to SEO, what can you expect for results? At AMP, we take results very seriously. We don’t market, just to market, we market to create results and real profits for your business.
Generate Targeted Leads
According to Search Engine Watch, around 60% of the clicks in Google search results are taken by the results in the top three rankings . By investing in an SEO campaign, your business will get to the top of search engine result pages for a relevant search terms, resulting in more clicks, more traffic to your website, and more visits to your store. At AMP we generate targeted, high quality leads that convert and earn your business profits.
Get Brand Recognition
If you can’t be found on the first page of Google, you might as well not exist at all in the eyes of your market. Search results are perceived to be a authoritative resource, that generates trust between your business and your target market. When your prospective clients and customers find you at the top of the search engines, you will be perceived as recommended by Google, giving your business a huge social proof bump. Additionally, these coveted first page rankings will provide you more exposure for your brand, positioning you as the go-to business in your industry.
Lower Your Overall Marketing Costs
SEO is an incredibly cost effective way to market your business. Unlike advertising where you throw your money into the great wide sea of people and have no way of assessing your return on investment, SEO is specifically targeted to your market which is actively searching for your goods and services. Additionally, all SEO activity can be measured and tracked to measure your results and progress. Can you say the same about your advertising?
Achieve Expert Status in your Industry
Part of the process of ranking your website pages is to generate content on your behalf that contains links back to your site. On the internet, this content and backlinks are crucial for ranking the pages of your site. Not only do you gain ranking with more backlinks to your pages, but the content you are publishing is also demonstrating your expertise and positioning you as the authority in your industry.