Online PR: Training and Certification

 

 

 

 

 

 

Take your Online PR beyond the press release and gain more fast, relevant exposure with video and blog marketing strategies from respected author and consultant Greg Jarboe.

[wptabs mode=”horizontal”][wptabtitle] How It Works[/wptabtitle] [wptabcontent]

Here’s What to Expect

Our 100%-online structured curriculum includes on-demand video lessons, live screen share webinars with the top authors and speakers in internet marketing, and Q&A forums where you can interact directly with Faculty and other students. Online quizzes ensure you’re on track and “getting it”

Time Commitment

Most students follow the structured modules and spend an average of 2-5 hours per week on the material over the course of the 10-week training. This time allotment includes a combination of on-demand video training modules, webinar workshops, self-paced assignments, online quizzes, and a review of any material not comprehended the first time through.

Live Webinar Workshops

Login to faculty-led webinar workshops to supplement the material you’re learning in the training modules. Each faculty member runs a workshop each month, so you have plenty of material to choose from.

24×7 Faculty Q&A

Need help understanding some of the material? Post a question in the “Ask the Expert” forums and receive a reply directly from your faculty.

Self-Paced Assignments

Each module includes a sample exercise to give you an opportunity to take what you’ve learned and put it into practice.

Module Quizzes

Stay on track with what you’re learning with topic-specific quizzes. Get a good sense of what you know and what you need to review, complete with guidance back into the material to find your answers.

Cross Discipline Training

As part of your enrollment in the Elite Training  program, you’ll have  access to our extensive video library. Watch additional training videos to supplement your training in one discipline.

Downloadable, printable Certification

Our printable certificates prove that you have completed the course and passed the final exam. Hang it on the wall, add it to your resume, or give a copy to your employer to prove you are continuing your education and improving your skills.

Continuing Education

Extend your access and learning with additional semesters in another discipline…or select a yearly plan and receive access to all our Practitioner credentials at once!

In Summary:

This 100% online self-paced plan lets you set your own schedule as you follow a structured curriculum that includes video lessons, exercises, and progress quizzes.

• You set the pace. Most students credential in a discipline in six to twelve weeks.
• Any-time faculty Q&A in the forums.
• Cross-train with access to training materials in all six major industry disciplines.
• Live weekly cross-discipline training webinars.
• No travel required. Learn from your desktop anytime.
• Pay less than the cost of a University course or industry conference.

[wptabtitle] Curriculum[/wptabtitle] [wptabcontent]

Online PR: What You’ll Learn

Until recently, online press releases dominated the online PR game. But now, online publicity is a much more sophisticated business. From blogging to YouTube to Flickr to Facebook, there are a bevy of opportunities out there to get attention online.

At the helm are Greg Jarboe & Jamie O’Donnell, pioneers and strategists in online PR. Greg and Jamie are joined by colleagues Matt Bailey and Jennifer Laycock to bring you one of the more dynamic topics in online marketing.

ONLINE PRESS RELEASES

In this first segment Greg Jarboe tracks the history and strategy behind the online press release, and shows you exactly how to take advantage of this still viable form of Internet marketing.

You will learn:

• How the press release was reinvented for the internet.
• How the old and new models of communication compare.
• Why the AP style guide impedes good optimization.
• What service to use to distribute your press release.
• How different wire services can generate a different number of referrals.
• How to tie your PR outputs to business outcomes.

ONLINE PR 2.0

From the advent of press releases and stretching out to blogging, YouTube, and two-way communication tools such as Facebook and Twitter, Online PR has grown up a great deal. In this next section, Greg Jarboe discusses the leap from what he calls Online PR 1.0 and into Online PR 2.0, setting the foundation for the new era of business to consumer and business to business communication.

You will learn:

• New tools you can use to find keywords.
• Why you might need to violate AP style in order to optimize.
• How to promo an event before it happens and the content isn’t even created yet.
• How to optimize an ongoing event after it has started.
• How to use a microsite, Facebook, Twitter, YouTube, blog outreach, and PR optimization to build awareness.
• Which category of videos is the most likely to go viral.

BLOGGING FOR BUSINESS

Arguably, nothing has pervaded the web so quickly and so effectively as the blog. From running your own corporate blog to engaging the blogging community, join Social Media faculty chair Jennifer Laycock for this section as she dives right into the mix with some very effective strategies.

You will learn:

• How blogs solve the communication problem we have online.
• The biggest challenge you face when deciding to create your company blog.
• How to properly comment on another blog to promote your own blog.
• Why bloggers with the most subscribers are not always the most influential.
• The awesome power of a good blog post and the destructive force of a bad one.

YOUTUBE AND VIDEO MARKETING

According to Comscore, almost 180 million users watch almost 6 billion videos every month. And now that video has become ingrained as a standard means of entertainment and information dissemination for Internet users — the importance of using video for your marketing efforts has increased tremendously.

You will learn:

• The three most popular types of online video.
• What video services to focus your efforts on.
• How to use related videos to network within your industry.
• The distinction between video sharing sites and video search engines.
• How to guarantee the failure of your video marketing efforts.
• How to use YouTube Insights for useful video analytics.

[/wptabcontent] [wptabtitle] Marketing Courses[/wptabtitle] [wptabcontent]

Marketing Courses

 

The AMP University Internet Marketing Training is the the industry’s leading marketing program providing business owners and marketing professionals with unparallelled training and credentials. Our flexible online training programs cover everything from Marketing Basics to all areas of digital marketing, including Search Engine Optimization, Web Analytics, Sales Conversion, Social Media Marketing, Pay Per Click Advertising, or Online PR and YouTube Marketing and more.

Marketing Basics

 

 

 

 

Establish a great foundation for Internet marketing with our high level, cross-discipline approach to learning the basics. With comprehensive overview sections in SEO, Social Media, Online PR, Web Analytics, and Paid Search, you’ll have confidence when talking with contractors, vendors, or your own internal marketing group as you make intelligent and well-informed decisions about your Internet marketing strategies. Additionally, if you decide to move on to more in-depth studies, you’ll do so with the confidence of having a solid foundation in the fundamentals.

Click here for more information about AMP University’s Marketing Basics

Search Engine Optimization

 

 

 

 

From on-page fundamentals to site architecture to link building and more, Market Motive SEO training gives you the tools you’ll need to succeed in the challenging and far-reaching world of SEO.

Click here for more information about AMP University’s Search Engine Optimization

Web Analytics

 

 

 

 

While Internet marketing has many facets, all of them intersect at one discipline — Web Analytics. Whether you study SEO, Social Media, or Paid Search, success in any of those fields hinges on a keen understanding of your web metrics.

Let our faculty simplify the complex world of Web Analytics. Learn why segmenting is an excellent strategy for gaining insights into your visitors, and discover different tools that will help you understand visitor behavior on your website. You’ll look at your search data much more effectively, identify all your “home pages”, understand “conversion behavior”, revisit the linking strategy for your core pages, and isolate emerging trends in your data.

Click here for more information about AMP University’s Web Analytics

Sales Conversion

 

 

 

 

Many people still don’t realize that getting users to click to your site is only half the battle. Getting them to purchase, to register, to fill out your form… these are the true goals, and are often overlooked.

Bryan Eisenberg and Avinash Kaushik provide a comprehensive overview of landing page optimization, and take you through some real-world examples of what works, what doesn’t, and what steps you can take to, as he says, “always be testing.” In this course, we’ll be using both video training modules as well as Bryan Eisenberg’s book “Always Be Testing” to create a multi-pronged approach to the material.

Click here for more information about AMP University’s Sales Conversion

Social Media Marketing

 

 

 

 

Social media marketing is not just about knowing how to use the tools, but also knowing exactly which tools to use in a given situation… and how to create an effective integrated marketing approach.

From social news to social networks to embedded video to blogging, social media authorities Jennifer Evans Cario, Greg Jarboe and Matt Bailey define some distinct markets and offers suggestions for how you can use social media in your marketing strategy.

Click here for more information about AMP University’s Social Media Marketing

Pay Per Click Advertising

 

 

 

 

From keyword research to ad copy to formula-based bidding strategies, PPC remains one of the more complex disciplines in Internet marketing. With your competition getting smarter every day, it’s critical to have not only a strong foundation in PPC principles, but advanced understanding in PPC economics and customer psychology.

Click here for more information about AMP University’s Pay Per Click Advertising

Online PR

 

 

 

 

Until recently, online press releases dominated the online PR game. But now, online publicity is a much more sophisticated business. From blogging to YouTube to Flickr to Facebook, there are a bevy of opportunities out there to get attention online.

At the helm are Greg Jarboe & Jamie O’Donnell, pioneers and strategists in online PR. Greg and Jamie are joined by colleagues Matt Bailey and Jennifer Laycock to bring you one of the more dynamic topics in online marketing.

Click here for more information about AMP University’s Online PR and YouTube Marketing

[wptabtitle] Faculty[/wptabtitle] [wptabcontent]

Your faculty includes bestselling authors, speakers and consultants in each internet marketing discipline.

 

Avinash Kaushik 
Avinash Kaushik is the author of “Web Analytics 2.0” (Sybex 2009) and “Web Analytics: An Hour A Day” (Wiley 2007), author of the highly rated blog on Web Analytics called Occam’s Razor, Analytics Evangelist at Google.

 

Bryan Eisenberg
Bryan is a sought-after speaker, consultant, and coach who is recognized worldwide as a leading expert on online marketing, conversion and marketing analytics. He has co-authored multiple best-selling books on persuasion techniques and customer behavior, including Call To Action, Always Be Testing, and Waiting For Your Cat To Bark.

 

Brad Geddes
Brad is the author of the well-respected book “Advanced Google Adwords”, and founder of CertifiedKnowledge.org, an online source where the Paid Search community comes together for training, tools, and advice. Brad frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, and has spoken at more than 35 conferences.

 

Mary Kingsley Huffman
Mary Kingsley Huffman is a founding Partner and Executive Vice President at Ionic Media, a “thought-leading, multi-channel media optimization agency.” She speaks regularly on the topics of landing page development and testing, B2B marketing and conversion improvement and is the former Director of Marketing at Overture.

 

Greg Jarboe & Jamie O’Donnell 
Regarded as the pioneers and leading authorities on online publicity, Greg and Jamie of SEO-PR continue to blaze new trails in online PR strategy. Greg is the acclaimed author of “YouTube and Video Marketing: An Hour a Day” (Wiley, 2009).

 

Matt Bailey 
Matt Bailey of SiteLogic knows the ins and outs of the the most important internet marketing fundamentals. Truly a Renaissance man, Matt is an internationally recognized authority on search engine marketing, website analytics, usability, and accessibility and matching a social media strategy to your larger business and marketing goals.

 

Jennifer Evans Cario
As a social media strategist and President of SugarSpun Marketing, Jennifer Evans Cario (formerly Laycock) has made a career out of finding unique and creative ways to connect with consumers. She has served as Editor in Chief of Search Engine Guide, and is the author of “The Small Business Guide to Search Engine Marketing” and the “Zero Dollars, a Little Bit of Talent and 30 Days” series.

 

Todd Malicoat 
Author of popular SEO blog StuntDubl.com and frequent conference speaker, Todd has an uncanny ability to come up with new angles on the complex realm of SEO, link building, link baiting and search engine marketing. With Todd, you learn the basics, and a whole lot more.
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Get Started Today!

Start learning right away with the AMP University Internet Marketing Training.