Marketing Training Courses| Internet Marketing Basics: Training and Certification

marketing training courses

Enjoy a comprehensive overview of our most in-demand marketing training courses with our core internet strategies that spans across all disciplines. You’ll walk away with a foundational understanding of each of our major curriculum areas including: SEO, Social Media, Sales Conversion, Web Analytics, and PPC Advertising. With the Marketing Basics course you’ll be primed and ready to go for all our other material.

Get trained and certified in our AMP Marketing Training Courses as little as six weeks:

  • 100% web-based marketing training courses – online, any time
  • Improve search engine rankings and traffic with SEO
  • Use social media to reach and engage more customers
  • Turn visitors into customers with conversion optimization
  • Leverage Web Analytics to make smarter business decisions
  • Use Pay Per Click Ads to capture more qualified leads
  • Reach and retain customers with smart email outreach

Here’s What to Expect from our AMP Marketing Training Courses

Our 100%-online marketing training courses includes on-demand video lessons, live screen share webinars with the top authors and speakers in internet marketing, and Q&A forums where you can interact directly with Faculty and other students. Test your skills with our online quizzes to ensure you’re on track and “getting it.”

Time Commitment

Most students follow the structured marketing training courses and spend an average of 2-5 hours per week on the material over the course of the 10-week training. This time allotment includes a combination of on-demand video training modules, webinar workshops, self-paced assignments, online quizzes, and a review of any material not comprehended the first time through.

Live Webinar Workshops

Login to faculty-led webinar workshops to supplement the material you’re learning in the training modules. Each faculty member runs a workshop each month, so you have plenty of material to choose from and material to keep you at the cutting edge.

24×7 Faculty Q&A

Need help understanding some of the material in our internet marketing training courses? No problem!  Post a question in the “Ask the Expert” forums and receive a reply directly from your faculty.

Self-Paced Assignments

Each of our internet marketing training courses includes a sample exercise to give you an opportunity to take what you’ve learned and put it into practice.

Module Quizzes

Stay on track with what you’re learning with topic-specific quizzes. Get a good sense of what you know and what you need to review, complete with guidance that references your training materials so you can easily find your answers.

Cross Discipline in Marketing Training Courses

As part of your enrollment in our internet marketing training courses, you’ll have  access to our extensive video library. Watch additional training videos to supplement your training in one discipline.

Downloadable, Printable Certification

Our printable certificates prove that you have completed one of our marketing training courses and passed the final exam. Hang it on the wall, add it to your resume, or give a copy to your employer to prove you are continuing your education and improving your skills.

Continuing Education

Extend your access and learning with additional semesters in another discipline…or select a yearly plan and receive access to all our Practitioner credentials at once!

In Summary:

This 100% online self-paced plan lets you set your own schedule as you follow a structured curriculum set of marketing training courses that includes video lessons, exercises, and progress quizzes.

  • You set the pace. Most students credential in a discipline in six to twelve weeks.
  • Any-time faculty Q&A in the forums.
  • Cross-train with access to marketing training course materials in all six major industry disciplines.
  • Live weekly cross-discipline training webinars.
  • No travel required. Learn from your desktop anytime/anywhere with easy online access to our internet marketing courses.
  • Pay less than the cost of a traditional University course or industry conference.

Get Started Today With AMP University’s Internet Marketing Training Courses!

Marketing Training Courses| Internet Marketing Basics: What You’ll Learn

Establish a great foundation for Internet marketing with our high level, cross-discipline approach to learning the basics. With comprehensive overview sections in all of our marketing training courses including SEO, Social Media, Mobile, Web Analytics, and Paid Search, you’ll have confidence when talking with contractors, vendors, or your own internal marketing group as you make intelligent and well-informed decisions about your Internet marketing strategies. Additionally, if you decide to move on to more in-depth studies, you’ll do so with the confidence of having a solid foundation in the fundamentals.

SEO FUNDAMENTALS

From Google to Yahoo to Bing, search engine results are the foundation for finding new information on the Internet. But how, exactly, do those websites get to the top of the search results? In this first of many marketing training courses, Matt Bailey and Todd Malicoat will breaks down all the critical aspects of successful search engine rankings and give you all the basics you need to know to be able to “talk the talk” of SEO. You’ll have a better understanding of the traditional on-page concepts that really work, and the ones to avoid. And you’ll learn the intimate and critical relationship between keyword research and site architecture, as well as link-building, measurement, and more.

You will learn:

  • The fundamentals of keywords, traffic, and links.
  • 3 necessary elements for your site to rank well.
  • How to interpret the results page.
  • The three elements that make up the foundation of your website.
  • How to implement keywords in titles and headlines.
  • Why and how you need to develop credibility, scanability, and readability to optimize your website.
  • The 3 qualities of the ‘golden link’.

SOCIAL MEDIA FUNDAMENTALS

Find, engage, convert, and measure your audience where they live… on social media sites like Facebook, Twitter, LinkedIn, and Pinterest. Join social media experts Jennifer Cario and Greg Jarboe as they share the latest best practices for social media planning strategies, channel opportunities, and testing and evaluating your campaigns. You’ll get the inside scoop on the guidelines, opportunities, and strategies you must have to evaluate your company’s needs, and build an organized and effective social media marketing campaign.

You will learn:

  • Why social media is a good way to build your brand.
  • How blogs solve the communication problem we have online.
  • How large and small companies are using Twitter.
  • The four commandments of viral.
  • How to embrace and engage the YouTube community.

MOBILE MARKETING FUNDAMENTALS

With consumers getting ever more instant information right in the palm of their hand, mobile marketing is no longer a nice-to-have. But while everything has changed, nothing has really changed: it’s still about selling products and building loyalty. Join Jeff Hasen to learn the best practices for interacting with the mobile consumer, asking the right questions, and launching mobile campaigns built on “Moments of Trust” that impact sales and brand loyalty. You’ll be better equipped to reap the benefits of marketing through growing mobile channels.

You will learn:

  • Why mobile matters.
  • Why mobile SEO is much like traditional SEO.
  • Mobile browser demographics and what mobile users are doing online.
  • How to simulate the look of your website on a mobile phone.
  • Why you need to understand the effects of predictive text.
  • The advantages and disadvantages of mobile only pages.
  • How to build hybrid pages that work well on computers and mobile phones.

CONVERSION OPTIMIZATION FUNDAMENTALS

All your SEO efforts mean nothing if you’re not converting those users once they arrive on your site. Learn the concepts behind building personas, maintaining scent throughout your site, attention interest desire satisfaction, and overall persuasion architecture to successfully drive more customers from your landing pages into registration and ultimately, into conversions. Plus, gain an understanding of the value found in good testing practices; if you’re not testing your site’s effectiveness, you’re doing your business and your customers a disservice. Study with Bryan Eisenberg, and learn to pinpoint your marketing focus and your missed conversion opportunities with these critical tips and strategies from the industry leader in website optimization.

You will learn:

  • How to stretch your dollar further and create more profitable traffic.
  • How coupon codes can cause conversion problems.
  • Why keywords are never to blame for low conversion rates.
  • Why you shouldn’t try to push prospects through the sales process too fast.
  • 5 steps to better conversion in just one week.

WEB ANALYTICS FUNDAMENTALS

With a bevy of tools, charts, tables, services, and a constant onslaught of incoming data at your disposal, analytics can quickly become an overwhelming task. In these marketing training courses, Market Motive co-founder and Web Analytics faculty chair Avinash Kaushik presents a no-nonsense overview of Web Analytics concepts, principles, and strategies that everybody can easily understand.

Avinash Kaushik describes the many ways you can — and should — analyze the data from your website, and all the other digital and offline properties that drive traffic and sales to your entire brand. From a comprehensive Web Analytics overview to organizational readiness, segmentation, and competitive analysis, Avinash opens the door for analysts and non-analysts alike to gather a deep understanding of a complex topic and make it accessible for everyone inside any organization.

You will learn:

  • Why you need web analytics, and how free tools can make using analytics easier.
  • The three questions you SHOULD be asking your visitors.
  • Why you should be analyzing multiple metrics.
  • Six examples of key performance indicators.
  • Why you don’t need to be a math wiz to segment your data.

PPC FUNDAMENTALS

From search psychology to targeting opportunities, to a hands-on understanding of how the PPC auction actually works, this intro to PPC course with Brad Geddes covers a lot of ground. In this no-nonsense approach to PPC education, you’ll learn a comprehensive and cross-discipline approach to designing, building, and maintaining your PPC programs. Everything you need to understand how to run a single campaign or manage dozens of clients is here in one module. You’ll learn the art of hands-on ad copy writing, and the science of keyword research and paid search measurement.  Campaign setup, keyword building, bidding strategies, content networks, and landing pages are all covered. At the end of these internet marketing training courses you’ll be confident in your understanding of all the key components of paid search advertising.

You will learn:

  • How to structure your account for maximum performance.
  • Why the objective of ad copy is NOT to get a click.
  • The maximum number of keywords you should put in an ad group.
  • The advantages and disadvantages of content ads.
  • Why your landing page should not be your site’s home page.
  • The different approaches to setting bids (and which one is correct).
  • Why negative keywords are essential for expanded match types.
  • How Quality Score affects your bidding strategy.

Get Started Today With AMP University’s Internet Marketing Training Courses!

Marketing Training Courses

The AMP University Internet Marketing Training is the the industry’s leading marketing program providing business owners and marketing professionals with unparallelled marketing training courses and credentials. Our flexible online training programs cover everything from Marketing Basics to all areas of digital marketing, including Search Engine Optimization, Web Analytics, Sales Conversion, Social Media Marketing, or Pay Per Click Advertising  and more.

Marketing Basics

 

 

Establish a great foundation for Internet marketing with our high level, cross-discipline approach to learning the basics. With comprehensive overview sections in SEO, Social Media, Online PR, Web Analytics, and Paid Search, you’ll have confidence when talking with contractors, vendors, or your own internal marketing group as you make intelligent and well-informed decisions about your Internet marketing strategies. Additionally, if you decide to move on to more in-depth studies, you’ll do so with the confidence of having a solid foundation in the fundamentals.

Click here for more information about AMP University’s Marketing Basics

Search Engine Optimization

 

 

Take your SEO training to the next level with AMP University’s comprehensive SEO Training. Join Todd Malicoat, Matt Bailey, and Jennifer Cario as they take you through everything from on-page fundamentals to keyword research, SEO copywriting, site architecture, link building, and local search optimization strategies. You’ll learn all you need to know to take on small, medium, or large SEO projects and work them from start to finish.

Click here for more information about AMP University’s Search Engine Optimization

Web Analytics

 

AMP University Web Analytics

 

While Internet marketing has many facets, all of them intersect at one discipline — Web Analytics. Whether you study SEO, Social Media, or Paid Search, success in any of those fields hinges on a keen understanding of your web metrics.

Let our faculty simplify the complex world of Web Analytics. Learn why segmenting is an excellent strategy for gaining insights into your visitors, and discover different tools that will help you understand visitor behavior on your website. You’ll look at your search data much more effectively, identify all your “home pages”, understand “conversion behavior”, revisit the linking strategy for your core pages, and isolate emerging trends in your data.

Click here for more information about AMP University’s Web Analytics

Sales Conversion

 

AMP University Sales Conversion

 

Many people still don’t realize that getting users to click to your site is only half the battle. Getting them to purchase, to register, to fill out your form… these are the true goals, and are often overlooked.

Bryan Eisenberg and Avinash Kaushik provide a comprehensive overview of landing page optimization, and take you through some real-world examples of what works, what doesn’t, and what steps you can take to, as he says, “always be testing.” In these marketing training courses, we’ll be using both video training modules as well as Bryan Eisenberg’s book “Always Be Testing” to create a multi-pronged approach to the material.

Click here for more information about AMP University’s Sales Conversion

Social Media Marketing

 

AMP University Social Media

 

Social media marketing is not just about knowing how to use the tools, but also knowing exactly which tools to use in a given situation… and how to create an effective integrated marketing approach.

From social news to social networks to embedded video to blogging, social media authorities Jennifer Evans Cario, Greg Jarboe and Matt Bailey define some distinct markets and offers suggestions for how you can use social media in your marketing strategy.

Click here for more information about AMP University’s Social Media Marketing

Pay Per Click Advertising

 

AMP University PPC Advertising

 

 

From keyword research to ad copy to formula-based bidding strategies, PPC remains one of the more complex disciplines in Internet marketing. With your competition getting smarter every day, it’s critical to have not only a strong foundation in PPC principles, but advanced understanding in PPC economics and customer psychology.

Click here for more information about AMP University’s Pay Per Click Advertising

 

Get Started Today With AMP University’s Internet Marketing Training Courses!

Your faculty includes bestselling authors, speakers and consultants in each internet marketing discipline.

Avinash KaushikAvinash Kaushik 
Avinash Kaushik is the author of “Web Analytics 2.0” (Sybex 2009) and “Web Analytics: An Hour A Day” (Wiley 2007), author of the highly rated blog on Web Analytics called Occam’s Razor, Analytics Evangelist at Google.

Jeff Hansen
Named one of the top Chief Marketing Officers on Twitter (@jeffhasen), Jeff is the author of “Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices”. Jeff co-created the certification program for the Mobile Marketing Association. He is one of only two individuals certified by the MMA to train professionals and students on mobile marketing definitions, techniques and benefits. He recently was the sole mobile marketing certification trainer at the Direct Marketing Association’s national conference.

Todd MalicoatTodd Malicoat 
Author of popular SEO blog StuntDubl.com and frequent conference speaker, Todd has an uncanny ability to come up with new angles on the complex realm of SEO, link building, link baiting and search engine marketing. With Todd, you learn the basics, and a whole lot more.

Greg Jarboe & Jamie O'DonnellGreg Jarboe
Regarded as a pioneer and leading authority on online publicity and content marketing, Greg Jarboe of SEO-PR continues to blaze new trails in Internet marketing.Greg is the acclaimed author of “YouTube and Video Marketing: An Hour a Day” (Wiley, 2009).

Bryan Eisenberg Bryan Eisenberg
Bryan is a sought-after speaker, consultant, and coach who is recognized worldwide as a leading expert on online marketing, conversion and marketing analytics. He has co-authored multiple best-selling books on persuasion techniques and customer behavior, including Call To Action, Always Be Testing, and Waiting For Your Cat To Bark.

Brad GeddesBrad Geddes
Brad is the author of the well-respected book “Advanced Google Adwords”, and founder of CertifiedKnowledge.org, an online source where the Paid Search community comes together for training, tools, and advice. Brad frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, and has spoken at more than 35 conferences.

Jennifer Evans CarioJennifer Evans Cario
As a social media strategist and President of SugarSpun Marketing, Jennifer Evans Cario (formerly Laycock) has made a career out of finding unique and creative ways to connect with consumers. She has served as Editor in Chief of Search Engine Guide, and is the author of “The Small Business Guide to Search Engine Marketing” and the “Zero Dollars, a Little Bit of Talent and 30 Days” series.

Matt BaileyMatt Bailey 
Matt Bailey of SiteLogic knows the ins and outs of the the most important internet marketing fundamentals. Truly a Renaissance man, Matt is an internationally recognized authority on search engine marketing, website analytics, usability, and accessibility and matching a social media strategy to your larger business and marketing goals.

For full bios, click here

Get Started Today With AMP University’s Internet Marketing Training Courses!

Start learning right away with the AMP University Internet Marketing Training Courses.  Contact us Today via the form below!

Topic: Internet Marketing Training Courses

 

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"How Small Businesses Dominate Their Market with 4 Proven Marketing Systems"

Inside You'll Discover... Proven Marketing Systems that Will Ensure 25% Growth or More for Your Business in the Next 12 Months, including:

  • How to monetize your most valuable asset, so you dominate your competition and attract more customers
  • How to ensure more people know about you today than yesterday, so you build a constant pipeline of customers eager to buy from you
  • How to maximize the lifetime value of your customer base, so you increase profits by reselling customers over and over again
  • How to generate effortless ongoing new business, so you leverage your best customers to act as a low-cost salesforce to create new leads and sales

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You'll be able to immediately start applying these proven strategies to your business. You'll also be automatically subscribed to our Get AMPed! newsletter where you will continue to receive other great strategies, tactics and advice to take your business to the next level.

We respect your privacy. Your info is 100% secure We will never share your information with any third parties.

"How Small Businesses Dominate Their Market with 4 Proven Marketing Systems"

Inside You'll Discover... Proven Marketing Systems that Will Ensure 25% Growth or More for Your Business in the Next 12 Months, including:

  • How to monetize your most valuable asset, so you dominate your competition and attract more customers
  • How to ensure more people know about you today than yesterday, so you build a constant pipeline of customers eager to buy from you
  • How to maximize the lifetime value of your customer base, so you increase profits by reselling customers over and over again
  • How to generate effortless ongoing new business, so you leverage your best customers to act as a low-cost salesforce to create new leads and sales

Sign Up For Instant Access & Receive Your FREE Report Right Now

You'll be able to immediately start applying these proven strategies to your business. You'll also be automatically subscribed to our Get AMPed! newsletter where you will continue to receive other great strategies, tactics and advice to take your business to the next level.

We respect your privacy. Your info is 100% secure We will never share your information with any third parties.