What is Search Engine Optimization?
Search Engine Optimization or SEO is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on top of the results.
It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves.
How do Search Engine Spiders and Web Crawlers Work?
The spider will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine.
New sites need not be “submitted” to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider or crawl its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.
Optimizing Your Site for the Search Engines and Web Crawlers — Food for the Spiders!
So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing. Dedicating first three positions for keywords in the title and avoiding the stop words like ‘and’, ‘at’ and the like is crucial in search engine optimization.
If you are unable to research and choose keywords and work on your own search engine ranking, you may want to consider hiring someone to work with you on these issues. If you would like to find out more about Marketing, then visit Youtube on how to choose the best google plus tips for your needs.