Get the Edge in Your Business

Social Media Marketing can accomplish a great deal for your small business. It allows you to build relationships with customers, monitor your brand, connect with industry leaders, and keep an eye on your competition. But let’s face it: if it doesn’t also result in a healthy Return on Investment (ROI), it has limited use as a marketing channel. At AMP, we use a wide-range of Social Media strategies to help you accomplish your small business objectives, typically resulting in significant ROI.

The Social Media Challenge

Social Media Marketing is all about building relationships. But more importantly, it is about building a community made up of relationships with the right people – your target audience. Moreover, the real value in Social Media comes from solidifying relationships with those members of your target audience who have the most reach and influence.

It is not enough to simply add Twitter followers or Facebook fans without regard for who they are. Accumulating ten thousand followers who are not interested in what you have to say is far less impactful to your business than building a community of one thousand people, made up of members of your target market.

Beyond finding the right audience, the further challenge lies in engaging this audience in a way that prompts your message to spread and ultimately results in people visiting your website and making a decision to buy. Addressing these challenges effectively is time consuming and takes a high level of expertise and technical capabilities. While anyone can participate on all the various Social Media networks, not everyone has the ability to both engage the right audience successfully and effectively monitor their brand and the results that are being achieved, in real time.


The AMP Social Media Edge

 

But it doesn’t have to be that way.  As a small business, you don’t have to struggle to  figure out all the new social media outlets that are popping onto the scene every day,  build new interesting content and communities, engage the right audience and constantly follow up with personalized responses. As experienced Social Media Marketing professionals, 0ur specialty is reaching the right audience, creating engaged communities, and turning followers into customers. We take the rights steps to achieve these results for you as our Social Media Marketing client:

[wptabs mode=”horizontal”] [wptabtitle] How it Works[/wptabtitle]

How it works

[wptabcontent]

1. We Learn About Your Company

 

When you engage us for Social Media Marketing services, we become the voice of your company in the Social Media world. That means we need to know as much as possible about your company, as well as your goals for your Social Media efforts.

We accomplish this through a comprehensive client profile as well as independent research. Our process begins with a comprehensive questionnaire, chock full of probing-but-pertinent questions about your business and goals. We learn about your products and services, your audience, your competition, the personality of your business (did you know your business had a personality?), and your current marketing practices. We’ll find out where you want your business to go, and then we’ll show you how our customized Social Media Marketing plan will help get you there.

But it doesn’t stop there. Through real-time monitoring of your brand, industry, and keywords, we continuously keep our finger on the pulse of your brand, allowing us to respond appropriately to news, events, and mentions of your company. The result of this kind of attention is that you become not just another Facebook or Twitter friend, but a valuable resource to your community of followers and a brand that is in tune with the needs of your customers.

2. We Provide Strategy Recommendations

 

Based on what we have learned about your company and your goals, we develop a comprehensive Social Media Marketing strategy that is designed to maximize your presence and impact in the Social Media world. This strategy is a guide to accomplish (and hopefully exceed) your stated goals. Because the landscape of Social Media and business in general is everchanging, your Social Media strategy is fluid enough to be instantly responsive to changes and events that affect your brand.

  • Social Media Strategy
  • Content Strategy
  • Audience Profiling
  • Industry Analysis
  • Competition Analysis

Our programs are by no means one-size-fits-all. We understand that each business’s needs are unique, their markets are unique, and their goals are unique. So we customize our solutions to match each client. Our overall approach is so comprehensive that it works for literally any type of business, but the specifics of how our programs are implemented are different for each industry and each individual
client. For example, if you currently have tens of thousands of followers on Twitter and Facebook, you’ll require more attention placed on interaction with your community (responding to comments and questions, building conversations and relationships with community members, etc.), and less attention on network building. On the other hand, if you have only a few hundred followers, you won’t be getting as many interactions on your Facebook wall and Twitter stream, and attention will be focused more on increasing your network with relevant followers. We’re still going to perform network building and interaction tasks for each you – it’s just that the bulk of
the time spent on a given area will vary depending on your needs.  In the end… you get a tailored strategy and customized action so that you get the results best suited to your business’s needs!

3. We Build a Community

 

Based on your Social Media Marketing strategy, we develop your Social Media presence in a way that builds a community around your brand. We start by creating your social presence online, setting up your profiles. We then provide customized solutions to support you in building a strong brand for your business that attracts your target market into a cohesive community via:

  • Facebook Page Banners
  • Facebook Landing Tabs
  • Facebook, Twitter, Youtube, Backgrounds
  • WordPress Themes

This step in the process typically includes the following action items:

  • Create a Blog – Whatever business you are in, blogging should be a part of your Social Media strategy. Some clients are already actively blogging, some begin writing blog posts on our recommendation, and many use our expert ghost writing service to launch their company blog. The highly relevant content created through your blog posts is one of our main focuses when engaging on the Social Media networks. Like your overall strategy, your company’s blogging approach will evolve over time, based on observation of online conversations related to your topics.

 

  • Establish a Twitter Account – If your company does not have a Twitter account, we will establish one for you. We know that today Twitter is a necessary component of any comprehensive Social Media strategy. We use this feed to post updates about your company and industry, notices of new blog posts, and to engage with your audience. Engagement is enhanced by the use of scanning tools which allow us to find and participate in Twitter conversations relevant to your industry. We also post related industry content to this stream to establish your Twitter feed as a useful resource to your audience.

 

  • Establish a Facebook Company Page – If your company does not currently have a Facebook page, we will create this account as well. With over 500 million people on Facebook, you can be assured that your potential customers are using this medium regularly. And just as importantly, you can be certain your competition is there too. We will build and engage your Facebook community on a continual basis. Updates mirroring those on your Twitter feed will also appear on your Facebook wall for maximum impact.

 

  • Establish a LinkedIn Account – Depending on your industry, LinkedIn can be an important tool for finding and engaging your target demographic. If your Social Media strategy recommendations include the use of LinkedIn, we will establish a LinkedIn account for you. In addition, we will join relevant LinkedIn groups on your behalf and participate in discussions within those groups to further establish you as a valuable resource.

 

  • Promote your Social Media Channels on Your Company Website – These days, when someone comes to your website, they expect to see links to your Social Media channels displayed. If you do not have these links, or if they are not placed strategically, we will help you to correct this. We also recommend adding these links to your company’s email signatures.

 

  • Create Customized Backgrounds/Tabs – In order to maximize your brand impact, it is imperative that you communicate your brand consistently across all channels. Your website, Facebook page, YouTube channel page, and Twitter page all need to communicate your brand message effectively. So, we customize your Twitter and YouTube backgrounds and create custom landing tabs and sidebar banners for your Facebook page. This strengthens your brand message and displays a consistent, professional presence to your community. The more someone feels they know you and your business, the more likely they are to visit your website, walk through your door, make a purchase, or recommend you to friends. And a consistent, custom brand message across all Social Media channels helps accomplish that level of connection.

 

  • Other Social Media Edge Strategies – Your Social Media Marketing strategy might also include the use of Foursquare, YouTube, WordPress and, in some cases, Flickr. We will establish, manage, and optimize these accounts for you as well, as appropriate.

4. We Engage!

 

When it comes to effective Social Media Marketing strategy, engagement is “where the rubber meets the road,” so to speak. Once all your Social Media accounts are active, your blog is up and running, and we have a good grasp of what we need to know about your company, we use all these tools to actively engage in meaningful, ongoing interactions with your growing community. Posting interesting, relevant content, asking intriguing questions, and joining pertinent discussions about your industry – or your company – are all part of the engagement process.

  •  Network Building
  • Contests & Sweepstakes
  • Facebook Ads
  • Group and Comment Marketing
  • Page and Audience Management
  • Group Interaction
  • Status Updates/Tweets
  • Comment Responding

This is where relationships are cultivated, and where your Social Media community is truly built. Because leads and sales are generated from that community. This is obviously a critical step in the process and it is where we focus a larger percentage of our attention and resources.

At the same time, we also monitor your brand (and your competition) across the Internet closely, using several cutting edge tools. Any time your company is mentioned online, you can be sure we know about it and are responding appropriately, building trust and credibility and strengthening relationships.

5. We Measure and Adjust

 

Through our monitoring and reporting software, we pay close attention to which messages resonate and where they appear throughout the Internet. We then follow your message throughout the different platforms, so we can determine the appropriate messages for each platform and adjust your Social Media strategy to maximize the value of each. We also look at the growth of your social networks, unique blog and website page views (and their sources), and the effects of our efforts on your website’s search engine rankings. All of this information is reported to you and used to further tailor your Social Media strategy to your needs and goals.

Who Makes it All Happen

Our AMP Social Media Community Managers are the superstars of our Social Media team! They’re the ones who represent your company on the Social Media networks and make the magic happen. When we accept a new client, we ask for a full week before we begin your Social Media Marketing campaigns. What happens within that week? A lot. The Community Manager assigned to your account gets to know your business, industry, competitors, and target market. In addition to learning about who the target audience is, they also research where to find them, what they like, what they don’t like, and who else they follow.

Our Community Managers then work hard to build a community around your brand, through a combination of network building activities, interaction with individuals and the community at large, finding and posting relevantinteresting content, and re-posting others’ messages and content as appropriate. Their primary task is to build a community of engaged followers who actually care what your business is about and what it has to say.

Note: Actual services provided will depend on the Social Media Marketing package you choose for your company. Not all services described are available in all packages.

[/wptabcontent] [wptabtitle] Ultimate Edge[/wptabtitle] [wptabcontent]

Ultimate Edge Social Media Package

 

 

 

 

 

 

Do you have a plan for your Social Media Marketing? If you’re like most businesses, you might be active on one or more social media network, but you probably aren’t following a proven formula for success. But that’s okay. We’ve got a plan to maximize all the advantages of Social Media Marketing for your business!

We‘ve created a tested, proven blueprint for Social Media Marketing (SMM) success. This single, comprehensive plan provides your company with a complete strategy and the necessary implementation to produce real bottom-line results from Social Media. Unlike many Social Media firms, we don’t limit the number of posts, interactions, or conversations on your social networks; we don’t put a limit on the amount of time our Community Managers spend on your account; and we’ll never charge by the follower for building your Social Media community. We give you our all. Period.

What Our Social Media Marketing Plan Includes

Daily Posts on up to 3 Networks (Typically Facebook, Twitter, and LinkedIn)

3rd Party Content – 5+/Day – 

Depending on your business, 3rd party content may contain any combination of the following:

 

  • Relevant, timely industry news
  • Relevant blogs and articles
  • Quotes
  • Fun facts
  • Videos
  • Pictures

 

Links to Your Blog – 1+/Day – Link to most recent blog post contains:

 

  • Varied wording from day to day
  • Questions to spark interest
  • Lines from the blog post
  • Attention grabbing spin on the blog title or topic

 

Links to Your Website – 3-4/Week – Links to:

 

  • Current promotions/specials
  • Individual and categorical product/service pages
  • About Us’ or equivalent pages
  • Newsletter sign-up
  • Company news
  • Other social media networks (Ex. “Join us on Facebook too!” posted on Twitter)
 

Daily Interaction

Community Building

 

Facebook

Facebook

 
  • Timely, relevant responses to questions, comments, and likes
  • Questions, polls, and other conversation starters
  • Comments and likes on other relevant pages (those who share an audience but don’t compete with your business)
  • Shares of relevant content from your Facebook news stream
  • All Facebook activities mentioned in the Daily Interaction will also assist in community building.
  • Landing tab call to action
  • Exclusive content for ‘Likers’
  • Contests (There is a separate charge for contests run on Facebook.)

Twitter

Twitter

 
  • Timely, relevant responses to questions and Direct Messages (DMs)
  • ‘@’ mentions of relevant, high-profile or well connected community members
  • Thanks for retweets (RTs) and mentions
  • RTs of relevant content from your Twitter stream
  • Questions, polls, and other conversation starters
  • DMs to community members as appropriate
  • Aggressive management of follow/unfollow metrics
  • Follow users in your target market and other relevant users
  • ‘@’ mention prominent and/or well-connected users and industry leaders
  • Follow-back relevant followers

LinkedIn

LinkedIn

 
  • Timely, relevant responses to ‘In-messages’
  • Comments on relevant groups – answering questions posed, etc.
  • Comments on relevant users’ status messages
  • Timely, appropriate responses to comments on status posts
  • Connect with users in your target market, industry leaders, and peers
  • Provide and request recommendations where appropriate

 

Reputation Management

 

  • Monitor all social networks continually for brand mentions
  • Employ monitoring software to monitor the rest of the web
  • Respond to or report findings as appropriate
  • Forward all customer service related content and questions as appropriate

 

Customization

 

  • Custom Facebook Sidebar Banner
  • Custom Facebook Landing Tab (Basic)
  • Custom Twitter Background

 

Blogging

 

  • 1 ghost-written post per week
  • Original, relevant, compelling content
  • High-quality writing (US-based professional writers)
  • 500-750 words
  • Uploaded to WordPress or emailed in MS Word format
[/wptabcontent] [wptabtitle] Extreme Edge[/wptabtitle] [wptabcontent]

Extreme Edge Social Media Package

 

 

 

 

 

 

For cost-conscious business owners who see the value of Social Media Marketing but have limited budgets, the Extreme Edge Social Media Package is perfect. The primary benefits of marketing with Social Media are realized through interaction and engagement. That’s exactly what this plan offers. With this package, we’ll engage in regular, daily interaction with your target audience, and we’ll build your community, filling it with people who fit into your target market. All posts are in real-time – no scheduled content. The primary mission of our Community Managers who deliver this plan is to build and nurture relationships.

Extreme Edge Social Media Package Includes

 

Reputation Management

 

  • Monitor all social networks continually for brand mentions
  • Employ monitoring software to monitor the rest of the web
  • Respond to or report findings as appropriate
  • Forward all customer service related content and questions as appropriate

 

Customization

 

  • Custom Facebook Sidebar Banner
  • Custom Facebook Landing Tab (Basic)
  • Custom Twitter Background

 

 

Daily Interaction

Community Building

 

Facebook

Facebook

 
  • Timely, relevant responses to questions, comments, and likes
  • Questions, polls, and other conversation starters
  • Comments and likes on other relevant pages (those who share an audience but don’t compete with your business)
  • Shares of relevant content from your Facebook news stream
  • All Facebook activities mentioned in the Daily Interaction will also assist in community building.
  • Landing tab call to action
  • Exclusive content for ‘Likers’
  • Contests (There is a separate charge for contests run on Facebook.)

Twitter

Twitter

 
  • Timely, relevant responses to questions and Direct Messages (DMs)
  • ‘@’ mentions of relevant, high-profile or well connected community members
  • Thanks for retweets (RTs) and mentions
  • RTs of relevant content from your Twitter stream
  • Questions, polls, and other conversation starters
  • DMs to community members as appropriate
  • Aggressive management of follow/unfollow metrics
  • Follow users in your target market and other relevant users
  • ‘@’ mention prominent and/or well-connected users and industry leaders
  • Follow-back relevant followers

LinkedIn

LinkedIn

 
  • Timely, relevant responses to ‘In-messages’
  • Comments on relevant groups – answering questions posed, etc.
  • Comments on relevant users’ status messages
  • Timely, appropriate responses to comments on status posts
  • Connect with users in your target market, industry leaders, and peers
  • Provide and request recommendations where appropriate

 

[/wptabcontent] [wptabtitle] Stealth Edge[/wptabtitle] [wptabcontent]

Stealth Edge Social Media Package

 

 

 

 

 

 

 

Some of our clients are already interacting on Social Media and would like to continue doing so on their own, but need some additional help to boost their campaigns and get the most out of their Social Media Marketing efforts. In order to supplement your current activities and maximize your impact on Social Media, we offer the Stealth Edge Social Media Package. This plan will add focus and consistency to your existing social media marketing activity and help establish you as a valuable information resource.

Stealth Edge Social Media Package Includes

Daily Posts on up to 3 Networks (Typically Facebook, Twitter, and LinkedIn)

3rd Party Content – 5+/Day – Depending on the client, 3rd party content may contain:

  • Relevant, timely industry news
  • Relevant blogs and articles
  • Quotes
  • Fun facts
  • Videos
  • Pictures

Links to Client’s Blog – 3-4/Week – Link to most recent blog post contains:

  • Varied wording from day to day
  • Questions to spark interest
  • Lines from the blog post
  • Attention grabbing spin on the blog title or topic

Links to Client’s Website – 3-4/Week – Links to:

  • Current promotions/specials
  • Individual and categorical product/service pages
  • ‘About Us’ or equivalent pages
  • Newsletter sign-up
  • Company news
  • Other social media networks (Ex. “Join us on Facebook too!” posted on Twitter)

Reputation Management

  • Monitor all social networks continually for brand mentions
  • Employ monitoring software to monitor the rest of the web
  • Respond to or report findings as appropriate
  • Forward all customer service related content and questions as appropriate

Customization

  • Custom Facebook Sidebar Banner
  • Custom Facebook Landing Tab (Basic)
  • Custom Twitter Background

Blogging

  • 1 ghost-written post per month
  • Original, relevant, compelling content
  • High-quality writing (US-based professional writers)
  • 500-750 words
  • Uploaded to WordPress or emailed in MS Word format

 

[/wptabcontent]

[wptabtitle] Custom[/wptabtitle] [wptabcontent]

We Provide Custom Solutions

If you can’t find what you are looking for among one of our packages, please contact us to discuss the details of your needs.

We also offer items indivually and as addons to suite your specific needs.  Please contact us for a free quote.

[/wptabcontent] [wptabtitle] Prices/Comparison[/wptabtitle]

 

Social Media Package Investment

[wptabcontent]
  • AMP Social Media Edge

  • Get the Edge in Social Media

  • One Time Set Up Fee
  • Ultimate Edge

  • $1497

    per month

  • $499


Setup, Customization and Client/Market Research                                                                         

Your investment begins with a one time set-up fee which includes

  • Initial consultation
  • Creation of social network accounts (i.e., Facebook, Twitter, and Linkedin), as applicable (excluding WordPress setup)
  • Custom Facebook Sidebar Banner
  • Custom Facebook Landing Tab (Basic)
  • Custom Twitter Background
  • Extensive research on your company and industry, including competition and brand analysis

Ongoing Monthly Investment

Your investment will continue as monthly installments with all aspects of Social Media Marketing and management as detailed above, blog posts (Extreme and Ultimate Packages), ongoing consultation as needed, and comprehensive monthly reporting.)

*Important Note: Interaction is very important for experiencing the best results from Social Media Marketing, and this plan assumes you will perform the interaction piece. If you choose this plan without performing interaction on your own, you may experience limited results.

Terms:

  • Setup fee and first month plan cost are due prior to start of campaign
  • Campaigns will begin 5-7 business days after receipt of full payment due; which allows for set up and customization
  • All campaigns will begin either the 1st or 15th of each month
  • Invoices for future months are sent on the 1st or 15th of each month, corresponding to your campaign start date
  • Payment is due upon receipt, work will be suspended until payment is received
  • No credit is given for days suspended due to non-payment
  • No contract required. 30-day notice to cancel. [/wptabcontent] [/wptabs]

Get Started Today!

While anyone can participate in Social Media Marketing, it takes time and expertise to see meaningful results. The fact is the majority of companies utilizing Social Media are not taking full advantage of its potential for community creation and increased leads. This is good news for anyone ready to take their Social Media Marketing seriously and optimize this incredible marketing medium. Our job as your Social Media Marketing Partner is to put our know-how and full attention into maximizing your ROI for your Social Media Marketing activities. We take this role seriously, and our results reflect our commitment.

  • AMP Social Media Edge

  • Get the Edge in Social Media

  • One Time Set Up Fee
  • Ultimate Edge

  • $1497

    per month

  • $499

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"How Small Businesses Dominate Their Market with 4 Proven Marketing Systems"

Inside You'll Discover... Proven Marketing Systems that Will Ensure 25% Growth or More for Your Business in the Next 12 Months, including:

  • How to monetize your most valuable asset, so you dominate your competition and attract more customers
  • How to ensure more people know about you today than yesterday, so you build a constant pipeline of customers eager to buy from you
  • How to maximize the lifetime value of your customer base, so you increase profits by reselling customers over and over again
  • How to generate effortless ongoing new business, so you leverage your best customers to act as a low-cost salesforce to create new leads and sales

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We respect your privacy. Your info is 100% secure We will never share your information with any third parties.

"How Small Businesses Dominate Their Market with 4 Proven Marketing Systems"

Inside You'll Discover... Proven Marketing Systems that Will Ensure 25% Growth or More for Your Business in the Next 12 Months, including:

  • How to monetize your most valuable asset, so you dominate your competition and attract more customers
  • How to ensure more people know about you today than yesterday, so you build a constant pipeline of customers eager to buy from you
  • How to maximize the lifetime value of your customer base, so you increase profits by reselling customers over and over again
  • How to generate effortless ongoing new business, so you leverage your best customers to act as a low-cost salesforce to create new leads and sales

Sign Up For Instant Access & Receive Your FREE Report Right Now

You'll be able to immediately start applying these proven strategies to your business. You'll also be automatically subscribed to our Get AMPed! newsletter where you will continue to receive other great strategies, tactics and advice to take your business to the next level.

We respect your privacy. Your info is 100% secure We will never share your information with any third parties.