Sales Conversion: Training and Certification
- 100% web-based training – online, any time
- Understand your visitors’ Four Personas
- Build a perfect landing page that retains visitors
- Establish credibility with your users to gain trust
- Understand the psychology of the buying cycle
- Harness the awesome power of A/B testing
- Get our 21 tips for top converting websites
- Reduce shopping cart abandonment with 20 simple tips
Here’s What to Expect
Our 100%-online structured curriculum includes on-demand video lessons, live screen share webinars with the top authors and speakers in internet marketing, and Q&A forums where you can interact directly with Faculty and other students. Online quizzes ensure you’re on track and “getting it”
Most students follow the structured modules and spend an average of 2-5 hours per week on the material over the course of the 10-week training. This time allotment includes a combination of on-demand video training modules, webinar workshops, self-paced assignments, online quizzes, and a review of any material not comprehended the first time through.
Live Webinar Workshops
Login to faculty-led webinar workshops to supplement the material you’re learning in the training modules. Each faculty member runs a workshop each month, so you have plenty of material to choose from.
24×7 Faculty Q&A
Need help understanding some of the material? Post a question in the “Ask the Expert” forums and receive a reply directly from your faculty.
Each module includes a sample exercise to give you an opportunity to take what you’ve learned and put it into practice.
Stay on track with what you’re learning with topic-specific quizzes. Get a good sense of what you know and what you need to review, complete with guidance back into the material to find your answers.
Cross Discipline Training
As part of your enrollment in the Elite Training program, you’ll have access to our extensive video library. Watch additional training videos to supplement your training in one discipline.
Downloadable, printable Certification
Our printable certificates prove that you have completed the course and passed the final exam. Hang it on the wall, add it to your resume, or give a copy to your employer to prove you are continuing your education and improving your skills.
Extend your access and learning with additional semesters in another discipline…or select a yearly plan and receive access to all our Practitioner credentials at once!
This 100% online self-paced plan lets you set your own schedule as you follow a structured curriculum that includes video lessons, exercises, and progress quizzes.
- You set the pace. Most students credential in a discipline in six to twelve weeks.
- Any-time faculty Q&A in the forums.
- Cross-train with access to training materials in all six major industry disciplines.
- Live weekly cross-discipline training webinars.
- No travel required. Learn from your desktop anytime.
- Pay less than the cost of a University course or industry conference.
Sales Conversion: What You’ll Learn
Getting users to your site is only half the battle. Getting them to purchase, to register, to fill out your form, to convert them from visitors to customers — that is your end goal. Bryan Eisenberg and Avinash Kaushik provide a comprehensive overview of landing page optimization, and take you through some real-world examples of what works, what doesn’t, and what steps you can take to, as Bryan says, “always be testing.” In this course, you’ll use video training modules as well as Bryan Eisenberg’s book, Always Be Testing, to create a multi-pronged approach
to the material.
INTRODUCTION TO CONVERSION OPTIMIZATION
In this introductory overview, you’ll get a good feel for what it means to embrace an “always be testing” culture, including a series of short training videos from Google on Website Optimizer that will enable you to easily add a variety of critical tests on your site.
DEVELOPING AN OPTIMIZATION FRAMEWORK
Bryan Eisenberg walks you through the process of calculating the sales potential in your existing traffic, how to discern visitor intent, and how to prioritize your marketing efforts to satisfy your most qualified visitors.
You will learn:
- How to calculate your traffic’s sales potential.
- How to tell which keywords reveal a lot about visitor intent.
- How to save time by disqualifying certain visitors.
- What A/B testing can do for you.
- The differences between conversion and persuasion.
UNDERSTANDING YOUR CUSTOMERS: THE FOUR PERSONAS
Bryan shows you how to recognize the Competitive, Spontaneous, Humanistic, and Methodical users coming to your site, and how to give each of them exactly what they need to make them stay… and buy. You’ll learn how to create personas, turn them into working narratives, and use the narratives to build scenarios that will convert your site visitors into customers.
You will learn:
- The 4 basic personas and their customer behavior.
- How to model customer behavior.
- How to associate pictures with your customer personas.
- How to map out the structure of your website to fit your personas.
- How to tell a story that sells.
THE TESTING CYCLE
Testing and optimization aren’t just for the Amazon’s of the world; all companies with a website should be continuously testing and refining to increase conversion rates. In this video, Bryan Eisenberg shows you how to apply the testing cycle to your website even if you lack the resources to test everything.
You will learn:
- To prioritize the potential changes to your website.
- Why your conversion rate is fundamental to the testing process.
- The three main factors to consider before you begin testing.
- How to properly set up a test.
- What to test first.
BUILDING THE PERFECT LANDING PAGE
Designing a landing page that converts is about more than just choosing the right button color, or moving items around on your web pages — it’s about understanding customer motivation and the critical issues that make people convert. Bryan will show you proven methods that make an impact on customer experience and increase conversion rates.
You will learn:
- What motivates and influences people to buy.
- The 3 types of action pages.
- 9 variables to include in your landing page and 5 dimensions to rate them.
- How to get your customers’ attention — and keep them engaged.
- 30 key optimization factors broken into 4 main categories.
ESTABLISHING CREDIBILITY WITH YOUR USERS
Helping customers make the decision to do business with you means gaining their trust. Bryan shows you how to enhance the credibility of your website to increase conversions and build lasting relationships with your customers.
You will learn:
- Why trust is so hard to develop on the internet.
- The top reasons consumers leave a retailer.
- How to use contact information to increase confidence levels.
- The need for caution when using stock photography.
- How to create a great ‘about us’ page that establishes trust with your customers.
“Scent” is the information trail your visitors are following when they come to your site. Mark that trail with consistent design and messaging that builds, invites, and guides, and they’ll follow it through your site and all the way to checkout. Bryan provides a multitude of examples to help you understand when scent is working, and when it’s not. Learn your lessons from these success stories to keep scent alive in your own marketing campaigns and lead your visitors down the conversion path.
You will learn:
- Where the biggest opportunities are to improve conversion rates.
- Why design is as important for maintaining scent as copy and content.
- Which metrics are good tools for measuring the strength of scent.
- Why keywords are never to blame for low conversion rates.
- How to effectively insert keywords into a landing page dynamically.
ATTENTION, INTEREST, DECISION, ACTION, SATISFACTION (AIDAS)
It’s simply not enough to get the sale anymore. These days, it’s also necessary to ensure that whoever buys your products is satisfied with their purchase. In this workshop, Bryan teaches you how to speak the language of your customers to attract customers, entice them with your offer, get the sale and keep them happy.
You will learn:
- How to ensure you are satisfying each stage of AIDAS.
- Which little things matter the most to conversion.
- Why it’s critical to ensure your “add to cart” button is above the fold.
- How coupon codes can cause conversion problems.
- Why your return policy should be prominently featured in the checkout process.
OPTIMIZING WEB COPY
Copy is the most persuasive element of any webpage, but copywriting is more than writing sexy copy. It’s about formatting text for readability, conveying a good first impression, knowing when less is more — and when more is too much. Bryan reveals the secrets to effective copywriting as he walks you through a 10-step process for improving the copy on your website.
You will learn:
- 10 steps to improve your copy.
- Why headlines are so important to conversion.
- How the first mental image of your website affects the mindset of visitors.
- Why words are the most effective means of persuading on the web.
- How to change adjectives to verbs and increase your persuasive copy.
THE VOICE OF THE CUSTOMER
Customer reviews and testimonials are an extremely valuable asset to your website, yet many companies don’t offer them and those that do often don’t use them as effectively as possible. In this module, Bryan shows you how to turn customer reviews into better converting copy, where to place reviews and testimonials, and what to look for in a good testimonial.
You will learn:
- What makes customers want to talk about your product.
- Three triggers for word of mouth stories.
- How to leverage word of mouth reviews.
- How to correctly implement customer reviews on your site.
- How to help visitors find the right products.
Marketing Training Courses
The AMP University Internet Marketing Training is the the industry’s leading marketing program providing business owners and marketing professionals with unparallelled marketing training courses and credentials. Our flexible online training programs cover everything from Marketing Basics to all areas of digital marketing, including Search Engine Optimization, Web Analytics, Sales Conversion, Social Media Marketing, or Pay Per Click Advertising and more.
Establish a great foundation for Internet marketing with our high level, cross-discipline approach to learning the basics. With comprehensive overview sections in SEO, Social Media, Online PR, Web Analytics, and Paid Search, you’ll have confidence when talking with contractors, vendors, or your own internal marketing group as you make intelligent and well-informed decisions about your Internet marketing strategies. Additionally, if you decide to move on to more in-depth studies, you’ll do so with the confidence of having a solid foundation in the fundamentals.
Click here for more information about AMP University’s Marketing Basics
Take your SEO training to the next level with AMP University’s comprehensive SEO Training. Join Todd Malicoat, Matt Bailey, and Jennifer Cario as they take you through everything from on-page fundamentals to keyword research, SEO copywriting, site architecture, link building, and local search optimization strategies. You’ll learn all you need to know to take on small, medium, or large SEO projects and work them from start to finish.
Click here for more information about AMP University’s Search Engine Optimization
While Internet marketing has many facets, all of them intersect at one discipline — Web Analytics. Whether you study SEO, Social Media, or Paid Search, success in any of those fields hinges on a keen understanding of your web metrics.
Let our faculty simplify the complex world of Web Analytics. Learn why segmenting is an excellent strategy for gaining insights into your visitors, and discover different tools that will help you understand visitor behavior on your website. You’ll look at your search data much more effectively, identify all your “home pages”, understand “conversion behavior”, revisit the linking strategy for your core pages, and isolate emerging trends in your data.
Click here for more information about AMP University’s Web Analytics
Many people still don’t realize that getting users to click to your site is only half the battle. Getting them to purchase, to register, to fill out your form… these are the true goals, and are often overlooked.
Bryan Eisenberg and Avinash Kaushik provide a comprehensive overview of landing page optimization, and take you through some real-world examples of what works, what doesn’t, and what steps you can take to, as he says, “always be testing.” In these marketing training courses, we’ll be using both video training modules as well as Bryan Eisenberg’s book “Always Be Testing” to create a multi-pronged approach to the material.
Click here for more information about AMP University’s Sales Conversion
Social media marketing is not just about knowing how to use the tools, but also knowing exactly which tools to use in a given situation… and how to create an effective integrated marketing approach.
From social news to social networks to embedded video to blogging, social media authorities Jennifer Evans Cario, Greg Jarboe and Matt Bailey define some distinct markets and offers suggestions for how you can use social media in your marketing strategy.
Click here for more information about AMP University’s Social Media Marketing
From keyword research to ad copy to formula-based bidding strategies, PPC remains one of the more complex disciplines in Internet marketing. With your competition getting smarter every day, it’s critical to have not only a strong foundation in PPC principles, but advanced understanding in PPC economics and customer psychology.
Click here for more information about AMP University’s Pay Per Click Advertising
Get Started Today With AMP University’s Internet Marketing Training Courses!
Your faculty includes bestselling authors, speakers and consultants in each internet marketing discipline.
Avinash Kaushik is the author of “Web Analytics 2.0” (Sybex 2009) and “Web Analytics: An Hour A Day” (Wiley 2007), author of the highly rated blog on Web Analytics called Occam’s Razor, Analytics Evangelist at Google.
Named one of the top Chief Marketing Officers on Twitter (@jeffhasen), Jeff is the author of “Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile Devices”. Jeff co-created the certification program for the Mobile Marketing Association. He is one of only two individuals certified by the MMA to train professionals and students on mobile marketing definitions, techniques and benefits. He recently was the sole mobile marketing certification trainer at the Direct Marketing Association’s national conference.
Author of popular SEO blog StuntDubl.com and frequent conference speaker, Todd has an uncanny ability to come up with new angles on the complex realm of SEO, link building, link baiting and search engine marketing. With Todd, you learn the basics, and a whole lot more.
Regarded as a pioneer and leading authority on online publicity and content marketing, Greg Jarboe of SEO-PR continues to blaze new trails in Internet marketing.Greg is the acclaimed author of “YouTube and Video Marketing: An Hour a Day” (Wiley, 2009).
Bryan is a sought-after speaker, consultant, and coach who is recognized worldwide as a leading expert on online marketing, conversion and marketing analytics. He has co-authored multiple best-selling books on persuasion techniques and customer behavior, including Call To Action, Always Be Testing, and Waiting For Your Cat To Bark.
Brad is the author of the well-respected book “Advanced Google Adwords”, and founder of CertifiedKnowledge.org, an online source where the Paid Search community comes together for training, tools, and advice. Brad frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, and has spoken at more than 35 conferences.
Jennifer Evans Cario
As a social media strategist and President of SugarSpun Marketing, Jennifer Evans Cario (formerly Laycock) has made a career out of finding unique and creative ways to connect with consumers. She has served as Editor in Chief of Search Engine Guide, and is the author of “The Small Business Guide to Search Engine Marketing” and the “Zero Dollars, a Little Bit of Talent and 30 Days” series.
Matt Bailey of SiteLogic knows the ins and outs of the the most important internet marketing fundamentals. Truly a Renaissance man, Matt is an internationally recognized authority on search engine marketing, website analytics, usability, and accessibility and matching a social media strategy to your larger business and marketing goals.
For full bios, click here
Get Started Today!
Start learning right away with the AMP University Internet Marketing Training.