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A common mistake that new small and independent business owners make is to create a website and then think of ways to get guaranteed web traffic to it. While that is an intuitive thought, you should really first put some analysis into the content on  your site  before you even begin directing traffic to your website.The reason for this is that SEO (search Engine Optimization) will be an important way for you to gain organic traffic, and if you do it the right way, you can start seeing visitors right away.

At its most basic, SEO is comprised of two elements: relevant keywords and backlinks or, as some people refer to them, incoming links. Before you develop your website, you will need to have an idea of the keywords that you want to target and make sure that they are included your website’s content.

Step 1 – Keyword Strategy

It’s generally recommended that when you first start out, you should go for the lower-search volume keyword phrases, rather than the more competitive general terms.

For example, if your business focuses on an areas within management consulting, you might want to identify a more specific keyword phrase like “leadership training” or even more narrow, like “strategy leadership training”. The keywords that you will include on your website should be the exact terms that people are looking for when they do a search online. And you can find these keywords very easily by using the Google Adwords Keyword Tool which is completely free of charge. This tool gives you keywords that are relevant to your business and also provides information about how competitive the keywords are, how often they are searched for, and how much people are bidding on them for PPC ads.

You want to locate the lower-searched terms that have less competition. Identify three to five that you can use early on in your website or blog. In general, each keyword should be used once in some sort of important position in your site or on your blog (like the title or page header), in the first five words of any description following the title or heading), and in the last sentence of the content. In the body of your content, it should be used no more than three percent of the time. Before you start looking for backlinks, you want to have at least five articles (of about 500 words) on your blog or at least five pages of your website.

Step 2 – Backlinks

Once you have determined your keyword strategy, you can begin to execute your traffic generation tactics by working on obtaining backlinks. Backlinks are hyperlinks from other websites to your website. Backlink Building is a technique to get high quality backlinks to your web site from high PR websites in your area of interest as a way to increase PageRank. Backlinks are required so that when people search for your product using keywords or key phrases they will find them because the search engines such as Google and Yahoo have seen your backlink and index your site in their database.

Backlink building is usually targeted to blog pages, social bookmarks, forums, and others as long as they have high page ranks. You can do this by submitting articles about your business to article directories, Squiddoo, HubPages  and linking them back to your website. Or you can comment on blogs and forums that are related to your industry, and include your link in your comments.

These are just a few ways that you can get backlinks to your site. The more quality backlinks you have, the better the search engines “like” you, the higher you will be ranked in search engine results, and the more guaranteed web traffic you will obtain.  Just remember, that  backlink building should be a continuous procedure that has to be carried out gradually.  Although it is not always an easy thing to do, there are ways that you can make backlink building easy and fast for your website or business, even if your site is brand new.

It can seem like everywhere you turn people are telling you to build a list. There is a good reason for this however. As a small or independent business owner, having a list of prospective or current clients is one of the few assets you really have for your business.  Additionally, it  gives you the opportunity to make recurring sales and recoup lost sales at any given time by simply sending an email…

Here are four good reasons to build a list:

1 . A list is an Asset

If you have been in business at all for very long then you know that your customers and clients are at the heart of your business.  Not only are they the core of your current revenue, but they stand to be the center of your future revenue, both in terms of their own purchases and the referrals they will make.  If you’ve built a list, then you have a very, very valuable asset.   One that will enable you to reach this group over and over again.  One of the few items of value in a business is the customer and client list.  Remember to treat it as an asset.

2. You Can Sell to the Same Customers and Clients Over and Over Again

The single biggest cost in your online business will be acquiring a new customer. Build a list however and you can start selling to the same people over and over again. You pay to acquire a prospect once and then you can be selling to them for years to come. Isn’t that much easier, not to mention more profitable, than going to the trouble and expense of acquiring a prospective client or customer for just for one sale?  Make the most of your marketing expenses by keeping track of people within your market that show an interest in you, your products, your services, and your business.  Its simple, just keep a list.

3. Pre-existing Relationships Encourage Your Customers and Clients to Buy

It’s a fact – people are far more likely to buy from someone they have bought from before. Once you’ve started building your list and gotten subscribers on board you’ll hopefully start to build up a strong relationship with them. How do you do this? Make sure you give your subscribers VALUE and offer them quality products or services on a regular basis.  The key is to offer value.  If you are just interested in making offers, then you will not be developing a relationship.  No relationship = no repeat business.

 4. Sell or Rent Your List

If you are open about your intentions when you are collecting the information of your prospective and current clients, you can even potentially sell your list to future buyer.  As I identified in tip 1, your list is an asset, as such it is a salable asset.  If one day you wanted to sell your business, your list would be one of the most valuable aspect of the sale.  Even if you don’t want to sell your list as part of your business’ exit strategy, you can still leverage the value of your list now and rent it to joint venture partners who are looking to market their merchandise to your market. You can charge other people large amounts of money to send a solo ad to your subscribers. Why not offer a solo ad mailing as a bonus if people buy one of your expensive products? If your list is of a decent size, you can certainly charge other people within your market to run an ad which reaches your list.

So when building your list, remember that people who have taken the time and trouble to build a list become part of the top 1% of the population: They have the ability to serve their clients and customers, develop relationships and earn money in a cost effective manner. You’ve probably thought about that being a pipe dream, yet it’s the reality for anyone who has a decent list.

 

 

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"How Small Businesses Dominate Their Market with 4 Proven Marketing Systems"

Inside You'll Discover... Proven Marketing Systems that Will Ensure 25% Growth or More for Your Business in the Next 12 Months, including:

  • How to monetize your most valuable asset, so you dominate your competition and attract more customers
  • How to ensure more people know about you today than yesterday, so you build a constant pipeline of customers eager to buy from you
  • How to maximize the lifetime value of your customer base, so you increase profits by reselling customers over and over again
  • How to generate effortless ongoing new business, so you leverage your best customers to act as a low-cost salesforce to create new leads and sales

Sign Up For Instant Access & Receive Your FREE Report Right Now

You'll be able to immediately start applying these proven strategies to your business. You'll also be automatically subscribed to our Get AMPed! newsletter where you will continue to receive other great strategies, tactics and advice to take your business to the next level.

We respect your privacy. Your info is 100% secure We will never share your information with any third parties.