Currently viewing the category: "Internet Marketing"

The online community is definitely a large market place that you cannot ignore, especially if you have an internet business. There are thousands if not millions of consumers that you can tap in the internet by having a website. Are you one of them?

At the same time, the internet also poses a quite different challenge. The easy access that internet provides also gives you as much competition as you can imagine. It is too crowded and congested.

Having a website is not enough to make your business running and able to compete. You must take other alternatives to give way for the online community to access your website at any rate or chance possible. This is important if you want to be successful.

You have to expose your website. Make it known. It has to be visible. It has to be frequently targeted by consumers and surfers.

Invest in marketing your internet site. There are basically two options available to you, the SEO and PPC. These two are probably the most desirable alternatives you can get for your internet business as strategy for search engine marketing in order to make your website famous.

1. SEO

SEO stands for Search Engine Optimization. Some researches indicate that 60% – 70% of internet surfers and users actually resort to using the Google search engine to find and locate web sites and pages, for any topic they desire. S

To get a search engine optimization, you will have to build on your own internet site frequently hit internet links to web site pages. The process will involve IBLN or Independent Back-Linking Network, wherein hundreds or even thousands of pages will be utilized to promote a particular website of a client.

There is no need for you to pay for the clicks in SEO but it will require you to spend time doing research to get a favourable combination of ads and target audience. The SEO process is a long term one. It requires months, 6 months at the least, before the proper outcome is fully achieved, but once the goal is accomplished, you will definitely get a steady source of profit.

2. PPC

PPC means Pay Per Click. It gives way advertising on a search engine. These are sponsored listings that you see whenever you make a search. There will be a charge whenever a visitor or web surfer clicks on any of your ads. There will first be a bidding process. The highest bidder for the price per click will definitely get the chance to be first listed in the search engine.

With this kind of advertising, you can still basically control your campaign as you get to create your own ad. You will also manage the target audience and still stay within the bounds of your budget.

There are some guaranteed benefits when you get to maximize the PPC strategy.

– PPC lets you advertise to the whole of the online community.

– PPC advertising may seem very expensive. Could it possibly happen that someone out there will go on clicking on your ad? This will definitely give you a large bill without the expected profit on your part. Networks are able to recognize fraudulent clicks.

– You can also set a budget for a certain period. The moment your budget has been used up by the target number of clicks, your ads will no longer be displayed until the next period you want it again displayed.

– You will also be able to adjust well to changes in market demands and trends.

In deciding which of the two strategies will work right for you, think of your goals and of your resources. They definitely offer benefits and advantages that will work for your good. The better way to approach this two is to evaluate according to your short term and long term plans. Take the PPC course for your short term goals and choose SEO if you have long term ones.

There world is out there for you now. Just make sure you do what will work best for your entrepreneurial endeavors and visions. The secret to success lies in your hands. Just study your options well and you’ll get exactly what you want.

Want to find out more about marketing, then visit Youtube on how to choose the best online income for your needs.

Be Memorable — Be Bold, Be Contrarian

There are many aspects about social media that make a difference and some of them are not so obvious. It is not a good idea to blend in with everyone else on the Internet if you want to be noticed. So when you write something, it has to be unique, something people will remember. By simply writing in a way that captures people’s attention, you can make quite a statement. So when you write, even if you cannot write well, you need to do so in a memorable manner. Achieving that may mean being bold and even taking a contrary stance about something relevant to your business. If you are unsure about how to do that, then find some news items you disagree with and write about it.

Use Different Kinds of Content

Many different forms of content exist, not just articles or text that is on your site. If you want your site to be profitable, then different types of content have to be used. You can improve your overall site by adding things like videos for people to watch or podcasts for them to download. You want to always focus on the basic mechanics of content when thinking of improving your site. It is in your best interest to make sure that you have high quality content in your videos at all times. This is where so many businesses tend to drop the ball and it is a losing strategy. It is important that you have lower bounce rates, and get people to stay on your site longer. Quality content will fix this!

Anyone with a business online, or off-line, can benefit from social media, taking advantage of the ability to communicate with so many people so effectively. You can use human nature and peer pressure to help your business dramatically.

Lead — Don’t Follow the Herd

The Internet is full of intense social pressure issues that many people cave or fold to. Basically, you’re listening to what those in authority are saying. What you want to do is present your audience with their opinions, and get some feedback. If you do this the right way, they can work in your benefit, though a little devious to say the least. It’s all about tapping into herd mentality and doing something with it. Learn to never follow the herd and that applies in some respects to social media. People that follow this herd mentality will try virtually anything, as long as it is recommended by someone else. Always use reasoning and logic when making decisions for your business if you want it to succeed. You need to figure out what must be done and only proceed once it is fully analyzed.

It is quite normal to come across or encounter some types of challenging considerations with Social Marketing – that has already been experienced by so many.

Everybody likes to talk about info overload, and that is really a serious issue in this regard. But beware because one out-growth of that is the amount of disagreement that can come to play among different sources. These tips are something that almost demand that your information and sources be authoritative. After awhile you will become very adept at separating truth from fiction.

Article Source: http://www.articlesbase.com/social-marketing-articles/best-social-media-strategies-to-use-in-2012-for-your-business-6069553.html

About the Author

Author: Dario Montes de Oca.  The Most Incredble FREE Gift Ever: Claim Your $633.91 Worth of Money Making Information: Download Your 100% FREE Gift Here!

Automating and Outsourcing the Article Submission Process

Article marketing is all the rage. The word is spreading that writing and submitting articles is one of the best ways to get long term traffic to your website. That’s nothing new. But, if you’re new to article marketing, you may already be discouraged by the amount of time it takes to actually go through and submit your articles.

Here are some options to automate and outsource your article submissions.

Outsource the Work

Hire a Virtual Assistant to submit your articles for you. Many VA’s are quite knowledgeable in article submitting and have tools and resources to do it efficiently. Plus, if you’re working on money-making projects while your VA is submitting articles, you’ll likely end up ahead.

Set up an Autoresponder

If you’ve developed a following of people who enjoy your articles, or you would like to, offer your articles via autoresponder. That way, you can easily email your list with any new articles for reprint and it only takes a minute.

Make your Newsletters Viral

If you have your articles in your newsletters, you can easily add a blurb at the end of your article that says “You may use this article freely with this author bio intact.” This simple addition will allow your mailing list to promote your articles.

Online Article Submission Service

There are several online services that you can pay to automatically submit your articles to publishers and directories in seconds. These services offer options where you can pay by the article or by the month. There is a huge range in prices, varying from $1 per article to over $100 per article, so shop around.

Article Submission Software

If you’d prefer to submit and manage all your articles on your own computer, there are a few pieces of software that you can purchase to assist you in speeding up your article submissions. These software options range in price and quality as well, so definitely research your options before committing to a large investment.

A Combination of the Options Above

If you have an Assistant who you know and trust, you can purchase article submission software for that person to use. You’ll save money in the long run by automating your Assistant’s workload and shortening their hours submitting your articles. Or you can purchase credits or a monthly membership at one of the online article submission services and pay your Assistant to submit your articles through the service. Your time is valuable. Article submitting is one job that can easily be outsourced or automated, saving you much time and effort in the long run. Article by: Nicole Dean doesn’t pay for advertising – ever. Sign up for her free web traffic course at www.WebTrafficBasics.com to find out more. If you’re ready to get started using article marketing to increase your traffic and sales, check out www.EasyArticleMarketing.com Article printed from LadyPens: http://www.ladypens.com

Search Engine Optimization or SEO is a technical sounding term that’s simply a strategy for making your website relevant to your target audience and structuring your website in such a way that it will be found by search engines when your keywords are entered by users.

Here a few easy strategies for incorporating SEO into your website:

Identify your Keywords

Before you do any optimization work on your website you first have to know what keywords are being used by your target market.  For example if you are selling home repair guides, you’ll need to know the profile of your target market and the words that they are using on search engines like Google or Yahoo! to find information about home repair.

You might find that a hot market for home repair guides are single, professional women aged 30-55. You might also learn that women in this age group use words like “easy home repair” to find these guides.

With that information you would include that phrase and related similar keywords in your website content.

Getting Ranked on Search Engines for Your Keywords

How you use those keywords and phrases on your website is very important. When the search engine sends out its robot crawlers to search your website their goal will be to see what words help to define your website and will index your website accordingly.

Depending on the volume of traffic and types of links leading to your website you will develop a search engine “ranking.” The higher your search engine ranking, the more likely your website will move closer to the number 1 spot on a search engine return for your keywords.  That is of course your goal.

Most Internet users will choose to click on a website that is on the first page of search engine returns for any term searched.

Incoming links: You can create good incoming links to your website by guest blogging on other, well-respected websites in your niche; by obtaining media coverage on well read media sites; and by commenting or participating in online discussions, blogs and forums hosted on other high profile websites and social media platforms (like Facebook, LinkedIn and Twitter).

Make Your Content Relevant

Be careful not to overload your website with your keywords.  The search engines will consider this spam and you will not receive favourable SEO ranking. Instead think first and foremost about your audience.

Write your content to serve your target market’s needs. Use your keywords in a natural way and make sure your content provides valuable information.  That is the best way to draw traffic and gain positive SEO ranking.

Remember Website Titles and Meta Tags

Each web page on your website should have a title.  When creating those web page titles think about using your keywords – again in a natural and logical way.  Your web page titles help Google to better understand what your website is about.

Meta tags (descriptive tags in your website’s “back-end”  that you can fill in with your keywords) are also important as they help to describe what your page is about

Both your web page title and meta tags may be used by Google in your directory listing. This is VERY important as it helps search engine users to get a better understanding about what your website is offering.

Equipping readers with this knowledge has the potential of improving the click-through rate to your website from search result pages and that will have a positive impact on your web traffic and potentially your sales.

Looking for super easy solution to build your web pages? Take the comprehensive website builder at http://www.InternetBasedFamily.com for a 10-day test trial. You can choose from over 1200 templates and your account includes all kinds of interactive features including: message board, shopping cart, mailing list, coupons and more.

Article printed from LadyPens: http://www.ladypens.com

Writing articles is a great way to establish yourself as an expert in your field, generate quality leads and enhance your search engine rankings. If you’re involved in writing articles on a regular basis as a small or independent business owner, then chances are you’ll want to produce as many articles as you can in the shortest possible time. Writing articles quickly takes skill and practice, but the good news is that if you apply some of the tips I offer below, then it’s not that difficult.  In the end you’ll be able to not only write your articles more quickly, but write more articles with higher quality.

Here are some top tips based on my experiences:

 Article Marketing Tip 1` – Organize Your Thoughts Before You Start Writing

That’s why its incredibly important to identify your article topic before you start writing.  One way to do this is to mindmap as many different topics as possible.  Start with a blank piece of paper, write one though in the middle of the paper and begin jotting down as many related topics as you can to that original topic, or any ideas that come from the original topic.  Don’t stop until you have run out of ideas. You will want to at least generate 10 ideas and ideally 25.

Article Marketing Tip 2 – Start by Asking a Question

A common mistake is to start writing an article and then after a couple of paragraphs start thinking “so what do I write now!” One of the best ways to start your article is with a question and then continuing that logic and answering that question in the body of your article.  The best part about starting your article with a question is that you are able to connect with your reader by beginning a conversation  at their current mental state.  In addition, a question posted in a headline is very  intriguing and has a way of increasing the curiosity of a potential reader to read further.   So, once you have a question to guide you on the topic of your article, then you will want to make the rest of the article an answer to that one question.  The key is focus on one question at a time.

So if you are writing an article for the keyword “build a blog” your question might be “How do I build a blog?”  By, doing this, you will ultimately be able to better focus the content of your article via the answer you respond with in the body of the article.

Article Marketing Tip 3 – List Bullet Points

Once you’ve asked a question, list your answers to the question as bullet points. This is a great tip for writing articles quickly. Go through each bullet point and then add more information to it. If you can, throw in an example for each point. It’s much easier to write that way. That’s why it’s a good idea to bullet point the topics to cover and then expand on each one.

Article Marketing Tip 4 – Just Write Until its Done

One you have determined your topic, posed the right question and put your bullet list of answers together, then just write.  Write and don’t stop writing until you are done.  Don’t worry about grammar, tone, sentence structure, spelling or any other nonsense.  Just write until you have written everything you need to in order to answer the question.  When you are finished, then go back and edit your writing.  You don’t have to make it perfect, just readable.

Article Marketing Tip 5 – Practice

The key to writing articles quickly is to just get it done. Write, write, and keep writing. It sounds obvious I know, but it’s amazing what the practice of writing can do for you in terms of increasing your efficiency.  By increasing your proficiency and ability to write, you will naturally improve your efficiency.

Article Marketing Tip 6 – Time Yourself

One simple, but overlooked tip is to time yourself while writing articles.  It may not seem pleasant, but what you don’t measure you can’t manage.  By timing yourself, not only will you create a baseline measure for your future performance, but you will give yourself the time pressure to really focus your mind mind! Start by giving yourself 15 minutes to write an article, and then gradually decrease it over time. Once you’ve got some experience it’s possible to write as many as 8 or 10 articles in an hour.  I know that sounds like a lot, but it is doable.  The key is to measure your results and to practice until you are writing your articles  in as qucily as you need to be writing them to be efficient.

Article Marketing Tip 7 – Write as You Speak

One of the most overlooked tips for writing articles is to writing as you speak.  Too many small or independent business owners make the mistake of writing for the wrong audience. you want to keep your writing clean and simple.  Did you know that USA Today is written at the fourth grade level?  Why do you suppose that is?  Imagine you are speaking out loud to a friend. Write down what you would say to explain the topic. Keep your language as simple as you can – it will be both easier and quicker to write whilst being easier to read and more enjoyable for your target audience.

Now that you have a plan of action for writing articles, get out there and start writing an article. Once you have the experience of writing one or two articles down, you will have a much better sense about how best to organize your thoughts and get your article writing process moving quickly.

Improving Your Web Site Traffic

web site traffic

Centenary Highway North © by Sam Hames

First of all, before you start looking for ways to actually go out and find traffic, make sure that your web site is set up so that traffic can find you. In order to do this, you must have a properly SEOed site. SEO or search engine optimization is a way to get the search engines to like you. And if the search engines like you, they will reward you by moving you up in search rankings. Higher search rankings equals more traffic to your site. On the contrary, if the search engines don’t like you, they will neglect you altogether or even penalize you and move you down in the rankings (especially if your tactics are of the unethical variety).  So how do you improve your web site traffic with SEO?  Here are a few tips.

Using SEO to Improve Your Web Site Traffic

Even if you are using other non-SEO methods to drive traffic to your site, these tips will help you improve your web site traffic and achieve the business results you desire. The SEO concepts that follow are simple, but the practice of it all is bit more complicated. So let’s break this down to its essence. SEO is basically comprised of two elements: keyword optimization and backlinks (or incoming links).  If you do not have either of these two elements there is no way that you are going to get traffic let alone improve your web site traffic.

Improving Your Web site Traffic is as Easy as Keyword Optimization

The search engines determine how relevant your site is to a search based on the keywords that you use in your content. So, if you place the keywords that you anticipate your clients and customers are using to search for you in the right  places on your site (Title, H1, H2, H3, Description, Keyword Meta Field), and with the appropriate frequency (not too much and not to little), then you are off to a good start to improve your web site traffic. In reality, you will need to understand the power of keywords for whatever type of website traffic method you use. It’s paramount that you understand what  the best keywords are for your website, as well as how to use them in the various strategies discussed here. Finding keywords is very easy. You can do it for free with the Google Adwords Keyword Tool, or any of the other free sites.

Backlink Your Web site to Improve Traffic

Backlinks are extremely important when it comes to SEO. Very simply, search engines use backlinks to determine how popular you are amongst all the other websites out there.  A backlink simply means a link from another site (ideally a highly-ranked site) to your site. When search engines realize that other quality sites are linking to yours, they will reward you by raising you in the search ranking.s This is because they assume that your site must be worthy if others are linking to you.  This is purely a popularity contest.  The search engines use the concept of “social proof” to assess the relevance and value of your site against the search term that was entered.  If it looks like other sites know, like, and trust you, then so wiil the search engines.

There are many ways to get backlinks to your site: social bookmarking, article submission, website directory submission, manually requesting the links from webmasters, and, of course, the most natural and essential way, of just providing unique and valuable content on your website. This last method will ensure that others  link to you because they genuinely find your site appealing and recommend it to their visitors as well. You can go through the SEO process yourself or you can hire an skillful SEO professional to make sure that this important aspect of your site and business is taken care of.

Improving Your Web Site Traffic using Web 2.0

In addition to SEO, there are many other ways to improve your web site’s traffic, such as using social networks and Web 2.0 strategies that take advantage of Internet’s tremendous power to connect people.  These methods involve promoting your website via links on social sites like Twitter, Facebook, LinkedIn, Google +, YouTube, and other Web 2.0 properties that allow for blogging such as Tumblr, Posterous, WordPress.com, Blogger, Plurk, Multiply, FriendFeed, and Xanga.

Social site and Web 2.0 networks are becoming some of the most visited sites on the internet with millions of people connecting with each other, sharing interests, and making recommendations for products and services that they know, like and trust.  The sheer power of influence of these sites cannot be ignored.  And if you are in business, it is essentially that you not rule these sites out as a passing fad or purely for certain younger age demographics. The reality is that these sites enable businesses to tap directly into their target market, (albeit some better than others).   Your market is out there, and if it isn’t out there yet, it will be.  One thing you can be certain of is that the Internet will be around in the future and it will dominate as the medium of choice for social networking, sharing, and recommendations.  Make sure your business, products, and services are part of this future.

When it comes to how to improve your web site traffic, you need to optimize your keywords on your site, make sure you are getting high-quality backlinks and participate in a good amount of Web 2.0 socializing to make it all work. You can learn how to improve your web site traffic for yourself in a variety of ways, employ someone to do it for you, or invest in some software systems that can help you with this important aspect.

"How Small Businesses Dominate Their Market with 4 Proven Marketing Systems"

Inside You'll Discover... Proven Marketing Systems that Will Ensure 25% Growth or More for Your Business in the Next 12 Months, including:

  • How to monetize your most valuable asset, so you dominate your competition and attract more customers
  • How to ensure more people know about you today than yesterday, so you build a constant pipeline of customers eager to buy from you
  • How to maximize the lifetime value of your customer base, so you increase profits by reselling customers over and over again
  • How to generate effortless ongoing new business, so you leverage your best customers to act as a low-cost salesforce to create new leads and sales

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"How Small Businesses Dominate Their Market with 4 Proven Marketing Systems"

Inside You'll Discover... Proven Marketing Systems that Will Ensure 25% Growth or More for Your Business in the Next 12 Months, including:

  • How to monetize your most valuable asset, so you dominate your competition and attract more customers
  • How to ensure more people know about you today than yesterday, so you build a constant pipeline of customers eager to buy from you
  • How to maximize the lifetime value of your customer base, so you increase profits by reselling customers over and over again
  • How to generate effortless ongoing new business, so you leverage your best customers to act as a low-cost salesforce to create new leads and sales

Sign Up For Instant Access & Receive Your FREE Report Right Now

You'll be able to immediately start applying these proven strategies to your business. You'll also be automatically subscribed to our Get AMPed! newsletter where you will continue to receive other great strategies, tactics and advice to take your business to the next level.

We respect your privacy. Your info is 100% secure We will never share your information with any third parties.