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FAQs

It never hurts to ask. If you don’t see the answer here, please feel free to contact us. Getting quality information to you is what we do.

[wptabtitle] Q: Doesn’t real experience trump any certification?[/wptabtitle] [wptabcontent]A: We know certification is no substitute for years of real-world industry experience. But whether you’re just getting started in online marketing, or you’re already working in the field, certification can provide valuable professional validation. If you’re new to the industry, getting caught up on a decade’s worth of industry evolution and learning the latest in bleeding edge techniques from a respected source is an invaluable start.

If you’re an experienced business owner or online marketer, certification still holds value. Just like attending conferences, trade shows and seminars, earning certification from a reputable provider demonstrates your commitment to continued education in industry trends and best practices, ongoing professional development and growth in your business.[/wptabcontent] [wptabtitle]Q: Are you sanctioned by a governing body?[/wptabtitle] [wptabcontent]A: There is actually no governing body for Internet marketing training. However, the program is recognized by the Online Marketing Certified Professional Organization (OMCP). OMCP is the emerging standard in the industry, and  graduates are automatically qualified for OMCP membership. [/wptabcontent] [wptabtitle]Q: What should I look for in a training program?[/wptabtitle] [wptabcontent]A: Many places offer programs and courses, but ultimately you should look to the expertise of the faculty when seeking out your education. Our faculty members are the proven leaders, keynote speakers, and bestselling authors in their particular disciplines. Faculty at other institutions likely learned from, and are teaching from, the publications and presentations of our esteemed faculty. When you research Internet marketing training programs, look for the following things:

• Are the teachers visible and active in the industry or have they simply learned the material from other experts?
• How much contact will you have with the actual faculty (versus a teacher’s aid)?
• Does the training program offer comprehensive cross-discipline training in all aspects of Internet marketing or are they just offering one subject? It is critical at this stage that one studies more than one discipline (e.g. SEO and Conversion Optimization or Social Media, Social Media and Analytics, PPC and Conversion Optimization just to name a few combos).[/wptabcontent]

[wptabtitle]Q: Are your Internet Marketing training courses only offered online?[/wptabtitle] [wptabcontent]A: Yes. All of our courses are web-based, and include on-demand streaming videos, regular live webinars, 24×7 Q&A forums, quizzes, assignments, and more.[/wptabcontent] [wptabtitle]Q: What can I expect from taking the Elite Training Program?[/wptabtitle] [wptabcontent]A: Members taking the Self-Paced online marketing course set their own schedule on their own pace, following an online curriculum of streaming video and recommended exercises, and need to pass quizzes along the way to ensure they’re retaining the information before they can download their Certificate of Completion. Support is available through an online forum.[/wptabcontent] [wptabtitle]Q: How long do the courses take to complete?[/wptabtitle] [wptabcontent]A: On the Self-Paced plan, it generally requires 2-5 hours of study time per week if you follow our recommendation of one module per week. Most students manage to complete a certification in a single discipline in about 10 weeks (though some have moved through much faster). Of course, this is simply a guideline. Ultimately, it depends on how well you’re understanding the material in a given week – and how much time you’ve got to commit. Sometimes, things will just click and the concepts and strategies will make complete sense. Other times, it’s necessary to revisit videos more than once. [/wptabcontent] [wptabtitle]Q: What kinds of subjects do you cover?[/wptabtitle] [wptabcontent]A: We offer courses in all the major disciplines of Internet Marketing: Search Engine Optimization, Web Analytics, Social Media Marketing, Online PR, Conversion Optimization, PPC Advertising, and a Fundamentals Overview.[/wptabcontent] [wptabtitle]Q: Who are your faculty members? Are they qualified?[/wptabtitle] [wptabcontent]A: Our faculty includes bestselling authors, respected speakers, and highly sought-after consultants. They could be teaching anywhere they like, and they’ve chosen to work with us. Read about our Dream Team in under the Faculty Tab.[/wptabcontent] [wptabtitle]Q: Since online marketing changes almost daily, how valuable will this training be  in 6 months?[/wptabtitle] [wptabcontent]A: The fact that Internet marketing DOES change is the very reason you should join our training program. Many of our members have been with us for years for the very fact that we consistently update our videos with new content AND we produce new videos every month… especially when there is a major change or a new tool to highlight. For a number of companies, we are simply part of their marketing budget for employees to keep up with what’s new in Internet marketing. And since membership includes webinar-style workshops each month (7 per month), we can provide new information “live”.[/wptabcontent] [wptabtitle]Q: Do your graduates get hired because of your training?[/wptabtitle] [wptabcontent]A: Our graduates have seen a great deal of success in the job market. Not only is the training and material extremely current with regards to what companies are looking for (which is, in truth, the most important thing), but students have reported back to us that they were hired because of the training we offer. Check out our testimonials to learn more… Additionally, the network of  graduates is very strong. We often have open recs sent to us letting us know that companies are specifically looking for our  graduates. Needless to say, we’re very pleased and proud of the attention our graduates are getting.[/wptabcontent][/wptabs]