From the monthly archives: "August 2012"

What is Search Engine Optimization?

Search Engine Optimization or SEO  is a process of choosing the most appropriate targeted keyword phrases related to your site and ensuring that this ranks your site highly in search engines so that when someone searches for specific phrases it returns your site on top of the results.

It basically involves fine tuning the content of your site along with the HTML and Meta tags and also involves appropriate link building process. The most popular search engines are Google, Yahoo, MSN Search, AOL and Ask Jeeves.

How do Search Engine Spiders and Web Crawlers Work?

The spider will periodically return to the sites to check for any information that has changed. The frequency with which this happens is determined by the moderators of the search engine.

New sites need not be “submitted” to search engines to be listed. A simple link from a well established site will get the search engines to visit the new site and begin to spider or crawl its contents. It can take a few days to even weeks from the referring of a link from such an established site for all the main search engine spiders to commence visiting and indexing the new site.

Optimizing Your Site for the Search Engines and Web Crawlers — Food for the Spiders!

So, while you want your business name in the title of the home page, it is probably a waste of valuable keywords and space to put it in the title line of every page on your site. Why not consider putting keywords in the title so that your page will display closer to the top of the search engine listing. Dedicating first three positions for keywords in the title and avoiding the stop words like ‘and’, ‘at’ and the like is crucial in search engine optimization.

If you are unable to research and choose keywords and work on your own search engine ranking, you may want to consider hiring someone to work with you on these issues. If you would like to find out more about Marketing, then visit Youtube on how to choose the best google plus tips for your needs.

The online community is definitely a large market place that you cannot ignore, especially if you have an internet business. There are thousands if not millions of consumers that you can tap in the internet by having a website. Are you one of them?

At the same time, the internet also poses a quite different challenge. The easy access that internet provides also gives you as much competition as you can imagine. It is too crowded and congested.

Having a website is not enough to make your business running and able to compete. You must take other alternatives to give way for the online community to access your website at any rate or chance possible. This is important if you want to be successful.

You have to expose your website. Make it known. It has to be visible. It has to be frequently targeted by consumers and surfers.

Invest in marketing your internet site. There are basically two options available to you, the SEO and PPC. These two are probably the most desirable alternatives you can get for your internet business as strategy for search engine marketing in order to make your website famous.

1. SEO

SEO stands for Search Engine Optimization. Some researches indicate that 60% – 70% of internet surfers and users actually resort to using the Google search engine to find and locate web sites and pages, for any topic they desire. S

To get a search engine optimization, you will have to build on your own internet site frequently hit internet links to web site pages. The process will involve IBLN or Independent Back-Linking Network, wherein hundreds or even thousands of pages will be utilized to promote a particular website of a client.

There is no need for you to pay for the clicks in SEO but it will require you to spend time doing research to get a favourable combination of ads and target audience. The SEO process is a long term one. It requires months, 6 months at the least, before the proper outcome is fully achieved, but once the goal is accomplished, you will definitely get a steady source of profit.

2. PPC

PPC means Pay Per Click. It gives way advertising on a search engine. These are sponsored listings that you see whenever you make a search. There will be a charge whenever a visitor or web surfer clicks on any of your ads. There will first be a bidding process. The highest bidder for the price per click will definitely get the chance to be first listed in the search engine.

With this kind of advertising, you can still basically control your campaign as you get to create your own ad. You will also manage the target audience and still stay within the bounds of your budget.

There are some guaranteed benefits when you get to maximize the PPC strategy.

– PPC lets you advertise to the whole of the online community.

– PPC advertising may seem very expensive. Could it possibly happen that someone out there will go on clicking on your ad? This will definitely give you a large bill without the expected profit on your part. Networks are able to recognize fraudulent clicks.

– You can also set a budget for a certain period. The moment your budget has been used up by the target number of clicks, your ads will no longer be displayed until the next period you want it again displayed.

– You will also be able to adjust well to changes in market demands and trends.

In deciding which of the two strategies will work right for you, think of your goals and of your resources. They definitely offer benefits and advantages that will work for your good. The better way to approach this two is to evaluate according to your short term and long term plans. Take the PPC course for your short term goals and choose SEO if you have long term ones.

There world is out there for you now. Just make sure you do what will work best for your entrepreneurial endeavors and visions. The secret to success lies in your hands. Just study your options well and you’ll get exactly what you want.

Want to find out more about marketing, then visit Youtube on how to choose the best online income for your needs.

Be Memorable — Be Bold, Be Contrarian

There are many aspects about social media that make a difference and some of them are not so obvious. It is not a good idea to blend in with everyone else on the Internet if you want to be noticed. So when you write something, it has to be unique, something people will remember. By simply writing in a way that captures people’s attention, you can make quite a statement. So when you write, even if you cannot write well, you need to do so in a memorable manner. Achieving that may mean being bold and even taking a contrary stance about something relevant to your business. If you are unsure about how to do that, then find some news items you disagree with and write about it.

Use Different Kinds of Content

Many different forms of content exist, not just articles or text that is on your site. If you want your site to be profitable, then different types of content have to be used. You can improve your overall site by adding things like videos for people to watch or podcasts for them to download. You want to always focus on the basic mechanics of content when thinking of improving your site. It is in your best interest to make sure that you have high quality content in your videos at all times. This is where so many businesses tend to drop the ball and it is a losing strategy. It is important that you have lower bounce rates, and get people to stay on your site longer. Quality content will fix this!

Anyone with a business online, or off-line, can benefit from social media, taking advantage of the ability to communicate with so many people so effectively. You can use human nature and peer pressure to help your business dramatically.

Lead — Don’t Follow the Herd

The Internet is full of intense social pressure issues that many people cave or fold to. Basically, you’re listening to what those in authority are saying. What you want to do is present your audience with their opinions, and get some feedback. If you do this the right way, they can work in your benefit, though a little devious to say the least. It’s all about tapping into herd mentality and doing something with it. Learn to never follow the herd and that applies in some respects to social media. People that follow this herd mentality will try virtually anything, as long as it is recommended by someone else. Always use reasoning and logic when making decisions for your business if you want it to succeed. You need to figure out what must be done and only proceed once it is fully analyzed.

It is quite normal to come across or encounter some types of challenging considerations with Social Marketing – that has already been experienced by so many.

Everybody likes to talk about info overload, and that is really a serious issue in this regard. But beware because one out-growth of that is the amount of disagreement that can come to play among different sources. These tips are something that almost demand that your information and sources be authoritative. After awhile you will become very adept at separating truth from fiction.

Article Source: http://www.articlesbase.com/social-marketing-articles/best-social-media-strategies-to-use-in-2012-for-your-business-6069553.html

About the Author

Author: Dario Montes de Oca.  The Most Incredble FREE Gift Ever: Claim Your $633.91 Worth of Money Making Information: Download Your 100% FREE Gift Here!

One of the best parts about living in the modern era is that everything you need to know about becoming a writer and making money on the Internet can be found online. This is regardless of whether you want to be a copywriter or a screenwriter or a website developer or a graphic designer. There are a lot of different ways to make money on the Internet in the 21st century.

Making Money with Content Mills

Content mills are one way of making money as a writer, it is important to understand the content mills are not the same thing as writing for a copyrighting service provider. However, they are one way that you can make money as a writer, and considering the fact that there is a ton of work to be done around the world for these types of companies, it guarantees the paycheck if you don’t mind putting production ahead of creativity.

Writing for content mills isn’t about having a professional level of writing. Instead, writing for content mills is about using the English language that any quality school child has and composing content such as how to groom a dog, how to plant flowers, how to set up a rest room, how to change the wheel on a car and much, much more. It’s a lot different than copywriting, which is specialized content where you are inciting to buy, not creating generalized, generic content.

Get Your Start As a Copy Writer

If you are interested primarily in the paycheck as a writer, copywriting is one of the best ways to get your start. It is one of the highest paid types of writing on the Internet, and you can either work for yourself as an independent copywriter, or you can work for copywriting service as a staff writer and make an actual salary paycheck. The choice is yours, but you will always make more money freelancing than you will working for someone else.

Become a General Web Page Author

Another option is to be a general web page author. These are some of the most in-demand types of authors in the contemporary era, although they don’t actually create as much as copywriters since it’s not specialised, high-end content, but rather general content based upon a customer’s informative needs. Most of the article composing done from this field is web page material for sites, such as an About page or a company overview. You’ll spend most of your time and energy writing off of other individuals briefs, but there’s a lot of work out there.

The power of copywriting for websites lies in the ability of the copywriter to create inspiring words. This is the basic of true professional SEO copywriting services; the ability of the writer to create an incite to buy reasoning.

Automating and Outsourcing the Article Submission Process

Article marketing is all the rage. The word is spreading that writing and submitting articles is one of the best ways to get long term traffic to your website. That’s nothing new. But, if you’re new to article marketing, you may already be discouraged by the amount of time it takes to actually go through and submit your articles.

Here are some options to automate and outsource your article submissions.

Outsource the Work

Hire a Virtual Assistant to submit your articles for you. Many VA’s are quite knowledgeable in article submitting and have tools and resources to do it efficiently. Plus, if you’re working on money-making projects while your VA is submitting articles, you’ll likely end up ahead.

Set up an Autoresponder

If you’ve developed a following of people who enjoy your articles, or you would like to, offer your articles via autoresponder. That way, you can easily email your list with any new articles for reprint and it only takes a minute.

Make your Newsletters Viral

If you have your articles in your newsletters, you can easily add a blurb at the end of your article that says “You may use this article freely with this author bio intact.” This simple addition will allow your mailing list to promote your articles.

Online Article Submission Service

There are several online services that you can pay to automatically submit your articles to publishers and directories in seconds. These services offer options where you can pay by the article or by the month. There is a huge range in prices, varying from $1 per article to over $100 per article, so shop around.

Article Submission Software

If you’d prefer to submit and manage all your articles on your own computer, there are a few pieces of software that you can purchase to assist you in speeding up your article submissions. These software options range in price and quality as well, so definitely research your options before committing to a large investment.

A Combination of the Options Above

If you have an Assistant who you know and trust, you can purchase article submission software for that person to use. You’ll save money in the long run by automating your Assistant’s workload and shortening their hours submitting your articles. Or you can purchase credits or a monthly membership at one of the online article submission services and pay your Assistant to submit your articles through the service. Your time is valuable. Article submitting is one job that can easily be outsourced or automated, saving you much time and effort in the long run. Article by: Nicole Dean doesn’t pay for advertising – ever. Sign up for her free web traffic course at www.WebTrafficBasics.com to find out more. If you’re ready to get started using article marketing to increase your traffic and sales, check out www.EasyArticleMarketing.com Article printed from LadyPens: http://www.ladypens.com

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"How Small Businesses Dominate Their Market with 4 Proven Marketing Systems"

Inside You'll Discover... Proven Marketing Systems that Will Ensure 25% Growth or More for Your Business in the Next 12 Months, including:

  • How to monetize your most valuable asset, so you dominate your competition and attract more customers
  • How to ensure more people know about you today than yesterday, so you build a constant pipeline of customers eager to buy from you
  • How to maximize the lifetime value of your customer base, so you increase profits by reselling customers over and over again
  • How to generate effortless ongoing new business, so you leverage your best customers to act as a low-cost salesforce to create new leads and sales

Sign Up For Instant Access & Receive Your FREE Report Right Now

You'll be able to immediately start applying these proven strategies to your business. You'll also be automatically subscribed to our Get AMPed! newsletter where you will continue to receive other great strategies, tactics and advice to take your business to the next level.

We respect your privacy. Your info is 100% secure We will never share your information with any third parties.