From the monthly archives: "July 2012"

If you’re looking for an extra edge over your competition, you can’t go wrong with a strong USP, Unique Selling Proposition. Many people stumble over this concept and we’re here to clear it up. Let’s take a look at five tips to be unique and memorable.

#1 What do you do differently than your competition?

For example, Zappos.com provides free shipping both ways. That’s their USP and it works quite well. Buying shoes online is a risky business because you can’t try them on but if you know you get free shipping both ways, it eliminates 99% of the risk. Answering the question, “What do I do differently from my competition?” can help you find your perfect USP.

#2 What makes you different?

If you don’t DO anything differently than your competition then you may be different from your competition in other ways. For example, your website personality may be very strong and that’s your USP. You may have an extremely funny or controversial approach to your topic.

For example, a copy writer may position themselves as a ‘story teller’ rather than a copy writer. This sets them apart from the thousands of other copywriters out there even though they perform the same service.

#3 Who are your customers?

Your customers can quite easily help you define your USP. Maybe you find that you’re really only selling to one small demographic, instead of trying to broaden your demographic reach, you can use that as your USP and really attract that specific audience.

For example, Giada De Laurentiis has a cooking show that’s targeted toward people who wanted to make tasty, but simple, dishes at home. However, Giada has a huge following with the college aged male crowd. Go figure! It might make sense for her to market specifically to this crowd -Giada’s Tailgate Recipes perhaps?

#4 What do you offer?

Often your product or services alone can be your USP. Using the writer example again, a writer might market their content services as “overnight content” or “24 hour content.” People know that when they do business with that service provider, they’re going to get their content quickly. That’s the USP.

#5 Merging USPs.

Finally, another option is to combine a few unique differences into one main USP. For example, clicker based dog training for children. This combines what makes you different, clicker based dog training, and your customers, children, into one merged USP.

Finding your USP may take a little time and thought. Ask yourself the questions above. Find the strongest answer, the one that resonates with you the most and build from there. If you’re still uncertain, ask your friends and family for suggestions or advice. Sometimes it’s easier to see the benefits or personality of a website from the outside looking in.

Looking for super easy solution to build your web pages? Take the comprehensive website builder at http://www.InternetBasedFamily.com [1] for a 10-day test trial. You can choose from over 1200 templates and your account includes all kinds of interactive features including: message board, shopping cart, mailing list, coupons and more.

Article printed from LadyPens: http://www.ladypens.com

Search Engine Optimization or SEO is a technical sounding term that’s simply a strategy for making your website relevant to your target audience and structuring your website in such a way that it will be found by search engines when your keywords are entered by users.

Here a few easy strategies for incorporating SEO into your website:

Identify your Keywords

Before you do any optimization work on your website you first have to know what keywords are being used by your target market.  For example if you are selling home repair guides, you’ll need to know the profile of your target market and the words that they are using on search engines like Google or Yahoo! to find information about home repair.

You might find that a hot market for home repair guides are single, professional women aged 30-55. You might also learn that women in this age group use words like “easy home repair” to find these guides.

With that information you would include that phrase and related similar keywords in your website content.

Getting Ranked on Search Engines for Your Keywords

How you use those keywords and phrases on your website is very important. When the search engine sends out its robot crawlers to search your website their goal will be to see what words help to define your website and will index your website accordingly.

Depending on the volume of traffic and types of links leading to your website you will develop a search engine “ranking.” The higher your search engine ranking, the more likely your website will move closer to the number 1 spot on a search engine return for your keywords.  That is of course your goal.

Most Internet users will choose to click on a website that is on the first page of search engine returns for any term searched.

Incoming links: You can create good incoming links to your website by guest blogging on other, well-respected websites in your niche; by obtaining media coverage on well read media sites; and by commenting or participating in online discussions, blogs and forums hosted on other high profile websites and social media platforms (like Facebook, LinkedIn and Twitter).

Make Your Content Relevant

Be careful not to overload your website with your keywords.  The search engines will consider this spam and you will not receive favourable SEO ranking. Instead think first and foremost about your audience.

Write your content to serve your target market’s needs. Use your keywords in a natural way and make sure your content provides valuable information.  That is the best way to draw traffic and gain positive SEO ranking.

Remember Website Titles and Meta Tags

Each web page on your website should have a title.  When creating those web page titles think about using your keywords – again in a natural and logical way.  Your web page titles help Google to better understand what your website is about.

Meta tags (descriptive tags in your website’s “back-end”  that you can fill in with your keywords) are also important as they help to describe what your page is about

Both your web page title and meta tags may be used by Google in your directory listing. This is VERY important as it helps search engine users to get a better understanding about what your website is offering.

Equipping readers with this knowledge has the potential of improving the click-through rate to your website from search result pages and that will have a positive impact on your web traffic and potentially your sales.

Looking for super easy solution to build your web pages? Take the comprehensive website builder at http://www.InternetBasedFamily.com for a 10-day test trial. You can choose from over 1200 templates and your account includes all kinds of interactive features including: message board, shopping cart, mailing list, coupons and more.

Article printed from LadyPens: http://www.ladypens.com

"How Small Businesses Dominate Their Market with 4 Proven Marketing Systems"

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  • How to monetize your most valuable asset, so you dominate your competition and attract more customers
  • How to ensure more people know about you today than yesterday, so you build a constant pipeline of customers eager to buy from you
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You'll be able to immediately start applying these proven strategies to your business. You'll also be automatically subscribed to our Get AMPed! newsletter where you will continue to receive other great strategies, tactics and advice to take your business to the next level.

We respect your privacy. Your info is 100% secure We will never share your information with any third parties.

"How Small Businesses Dominate Their Market with 4 Proven Marketing Systems"

Inside You'll Discover... Proven Marketing Systems that Will Ensure 25% Growth or More for Your Business in the Next 12 Months, including:

  • How to monetize your most valuable asset, so you dominate your competition and attract more customers
  • How to ensure more people know about you today than yesterday, so you build a constant pipeline of customers eager to buy from you
  • How to maximize the lifetime value of your customer base, so you increase profits by reselling customers over and over again
  • How to generate effortless ongoing new business, so you leverage your best customers to act as a low-cost salesforce to create new leads and sales

Sign Up For Instant Access & Receive Your FREE Report Right Now

You'll be able to immediately start applying these proven strategies to your business. You'll also be automatically subscribed to our Get AMPed! newsletter where you will continue to receive other great strategies, tactics and advice to take your business to the next level.

We respect your privacy. Your info is 100% secure We will never share your information with any third parties.